Add Luxury and Dimension to Your Labels with Tactile Varnish
In today’s competitive marketplace, your labels and packaging are often the first (and sometimes only) chance you have to capture a customer’s attention. While visual design is critical, adding tactile varnish creates a physical connection that goes beyond sight; inviting consumers to interact with your brand through touch.
Whether you’re launching holiday or limited-edition products, looking to create a premium feel, or simply want to stand out on the shelf, tactile varnish is a high-impact and cost-effective way to elevate your packaging. At Inovar Packaging Group, we specialize in bringing these finishing touches to life, helping brands deliver unforgettable customer experiences.
Why Choose Tactile Varnish for Your Labels?
Consumers often make split-second decisions based on packaging alone. Adding a tactile finish encourages shoppers to pick up your product, increasing engagement and purchase likelihood. These specialty varnishes help your brand communicate luxury, innovation, and quality without a major increase in cost.
Finishing Options at Inovar
At Inovar, we offer a wide range of specialty finishes and embellishments to help your product shine. Here are some of the most popular varnishes we provide:
- Selective Gloss Varnish
Highlight specific design or text elements by contrasting gloss and matte finishes, creating depth and visual interest. - High Gloss Varnish
Deliver a bold, wet-look shine across your entire label or emphasize key elements for maximum shelf impact. - Satin Varnish
A versatile finish that offers the perfect balance between matte and gloss, popular in industries from specialty foods to personal care. - Soft Touch Varnish
Provides a smooth, velvety feel that customers love to hold; ideal for premium or luxury products. - Grit Varnish
Create a rough, three-dimensional texture that goes beyond textured paper, offering a unique, tactile experience. - Raised Varnish
Build a raised, embossed effect with thick varnish layers, adding dimension and highlighting logos or text.
Stand Out With Textured Labels
Adding texture to your labels through tactile varnish gives customers a sensory experience that sets your brand apart. From the smoothness of soft touch to the bold roughness of grit varnish, these finishes signal premium quality and uniqueness.
At Inovar Packaging Group, we love helping our customers create custom label looks that enhance brand storytelling. Tactile varnish is one of the most effective embellishments we offer to help your packaging connect with consumers.
Ready to Differentiate Your Brand?
If you’re looking for ways to make your labels more engaging and memorable, tactile varnish is an excellent choice. Partner with Inovar Packaging Group to explore specialty finishes that elevate your packaging and create lasting impressions. Contact us today to learn more about adding tactile varnish and other unique embellishments to your labels.
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Creating and producing labels can be overwhelming, but our experts are here to guide you every step of the way. Whether you have a project ready to go, have questions about label applications or materials, or want to learn more about our services, our team is ready to assist you.