In the last two decades we’ve watched the craft brew industry burgeon into a vast market with large and small companies alike finding their niche. But with so many brews out there, you need to present your libation in its best light with beer label trends 2022. While we know the look of a product’s label and packaging play a huge role in buying decisions, in the beer market “71 percent of craft beer buyers said they decide which beer to try once they’ve made it to the store, rather than knowing what they want ahead of time. Further, that same percentage said they like to try brands with bold or interesting packaging,” according to Labels & Labeling.
We at Inovar Packaging Group partner regularly with craft breweries, and we have tons of ways to create unique, high-quality labels that others just can’t compete with. Here are five options we offer to differentiate your beer labels.
1. SPECIALTY COATING BEER LABEL TRENDS 2022
When you print with Inovar, we offer you a plethora of options when it comes to coatings for your labels. Of course, we have standard matte and gloss lamination and varnish, but how about selecting something to give your beer label a special spark? With selective UV varnish, you can keep a matte look with an element of luster to highlight text or design elements.
Another incredible coating option is a grit varnish. This finishing coat creates a three-dimensional textured effect that surpasses what even the most textured papers can do. We also offer Cast & Cure™; this process, which uses UV coatings and specialty film, results in an amazing holographic appearance.
2. HOT STAMPING BEER LABELS
Long a standard among wine and spirit brands, hot stamping is gaining in popularity among breweries across the country. This process uses a heated die to add metallic elements to your label. Hot stamping gives extra depth to metallic aspects on your label that a metallic paper or film can’t quite replicate. Because who said beer isn’t elegant? Check out this and other beer label trends for 2022.
3. BEER LABEL TRENDS 2022: METALLICS
We have an incredible number of ways to create metallic looks, so whether you want a subtle shine or to totally dazzle, you’re covered! We can achieve an innumerable variety of metallic colors, from classic golds and silvers, to indigos, magentas, and just about any other color you can imagine by printing on metallic paper or film. We also offer cold foil options and hot stamping, as discussed above.
Metallic labels are incredibly popular among brewers of all sizes because they are an inexpensive way to help your label stand out. Whether on a glass bottle or a can, a metallic label can help you edge ahead of the competition.
4. TEXTURED MATERIAL BEER LABELS
We’ve got so many textured material options with beer label trends 2022. While linen and estate papers have long been popular among wine brands, they are gaining traction for many breweries who are poised to compete with wine as a beverage of choice. We offer a variety of linen/estate options here at Inovar, but our range of textured materials doesn’t stop there.
If your goal is to create a high-end look for your product, black vellum is a fantastic way to go. This thick material gives you a luxe look unlike any other. If none of that sounds unique enough to suit your brand, we offer wood grain material! This material is actually made of wood and comes in different finishes like birch and cherry. People love to touch, and if your label gives them something to reach out and feel, they may just want to hang on to it!
5. CUSTOM DIE CUT LABELS
Again, with so much creative thinking happening in the craft beer industry, we want to participate by complementing those special brews with some special labels. Die cut labels are made by using a cutting tool of a particular shape. You can picture a flattened roll of cookie dough and think of the die tool as the cookie cutter you’d use to make different shapes. The tool cuts into the material and – voila! – you’ve achieved your distinctive shape.
At Inovar we are the masters of the die cut, and if you can imagine it, there’s a good chance we can do it. When every beer on the shelf has the same-sized rectangular label, imagine how yours will pop with a custom die cut! And when we say custom, we mean custom: we can create special label shapes, elements cut out to show off your primary packaging, and more! Learn more about our custom die cutting and beer label trends.
The look of a product’s label plays an integral role in determining whether it gets purchased or languishes on the shelf, and in the craft brew industry, competition for outstanding label design is fierce. You need a partner who can give you a label of superlative quality with unique features and who has decades of experience of working with breweries, plus the best customer service around. Contact us now to get started on your next beer label project!
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