Blog

11
Jun

How to Protect Against Counterfeit Supplement Products Entering the Market

We’ve been hearing it with increasing frequency from our large supplement customers: what can I do to help protect my brand from fraudulent products entering the market? In a great number of ways, the advent of internet sales a few decades ago was a boon to the dietary supplement industry. Especially during the Covid-19 pandemic, having products conveniently available online

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4
Jun

Label and Packaging Needs Solved for Emerging Craft Spirit Brands

In the last twenty years, craft brews have become a staple of beer drinkers across the country. While the big brands will always have their loyalists, small breweries have taken more and more market share, leading to the prevalence of “micro-breweries” across the nation and something everyone has become accustomed to. It’s only in the last few years, however, that

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28
May

Shrink Sleeve Market Growth: A Flexible Label Solution for Consumer Packaged Goods

Across industries as varied as personal care, food and beverage, industrial products, and more shrink sleeves have become an increasingly popular label solution in the last decade. According to Future Market Insights, “The shrink sleeve labels market is likely to record a CAGR of 6% through 2032. The shrink sleeve labels market is likely to be valued at US$ 28.47 Billion by

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21
May

Mindful Packaging: Communicate Positive Messaging with Your Personal Care Product Label

For the last several years, the messages coming from major players in the beauty and personal care industries have veered toward the promotion of positive self-image rather than adherence to traditional beauty standards. Inspirational marketing campaigns that focus on self-love and authenticity are increasingly common. Beauty and personal care brands have broadcasted empowering messages about traditional gender roles, double-standards, and

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14
May

How to Choose the Right Label Material

From those entirely new to product labeling to those with years of experience, sometimes choosing the material for your label can seem overwhelming. You want a material that will be sturdy enough to resist peeling or tearing while your product is in use. You want the amazing design you’ve chosen to represent your brand and products to be vibrant and

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23
Apr

Amplify Your Product’s Impact with Flexible Packaging

Today’s consumers are often faced with an overwhelming number of choices when looking to buy a product. Unable to test each product one-by-one and determine which ones we like, we rely on a method of selection that’s less objective: our aesthetic sense. Price considerations also play a role, as well as existing brand loyalty. If you’re searching for creative ways

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16
Apr

More Space, Less Environmental Impact: Ino-Reduce Extended Content Labels

From customers in nearly every industry, we hear regularly about their needs for more sustainable label solutions. Over the last several years we have worked to provide a wide variety of more sustainable label solutions, from post-consumer waste material options to thinner liners and much more, which you can learn more about here. In certain regulated product industries, however, it

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2
Apr

How the Right Label Can Help You Achieve Your Transparency Goals?

The value of transparent practices for all types of brands is growing continually. Regardless of the market your company falls into, it is more than likely that you have heard the calls to become more transparent in your product offerings and business practices. If you’ve decided it’s time to be transparent with your customers, whether it be about your ingredients,

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26
Mar

Unique Labels for Unique Products

One of our missions at Inovar Packaging Group is to create labels that capture a product’s essence and translate it to customers by printing truly exceptional labels. If you’ve created specialty or limited-edition product to boost your brand, Inovar Packaging Group offers a great variety of ways to set that product apart. From a variety of material options to embellishments

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19
Mar

Sustainable Label Options for Natural Products

Dietary supplement producers, creators of a vast array of personal care items, food and beverage companies, and many more “natural product” brands have gone from the avant-garde to the mainstream in the last several years. As consumers have increasingly demanded natural, organic, and sustainable product options, entrepreneurs in the arena have grown start-ups to multi-million dollar companies and behemoth brands

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