Custom Labels
Color Setup for Print: 4-Color Process, Extended Gamut, & Spot Colors Explained
When you are designing a label or other type of packaging for print, there are many factors to consider: bleeds, dielines, corner radius, and so much more. We know consistent brand color is also one of your top concerns, but sometimes it can seem perplexing to communicate your color needs when it comes to color setup for print. What Does
Four Label Embellishments for Candles
Label Embellishments to Light Up Your Candles In the last decades, the market for candles has seen regular growth year over year, leading to the need for label embellishments for candles. Candles continue to gain in popularity and use. From scented candles for self-care or aromatherapy to candles used for decorative purposes in homes and offices to candles marketed with
Everything You Need to Know About Shrink Sleeves
Shrink sleeves are an excellent packaging option for many brands. Shrink sleeves are 360-degree printed pieces of film that shrink with heat or steam to fit around various shaped containers. They eliminate blank space, making your brand’s art and name not only take center stage but take the whole stage. They also allow the shape of your packaging to shine,
Clean Labeling and Transparency with Informative Graphics & QR Codes
It’s been on the radar of natural companies for a while, but it’s increasingly obvious that clean labeling and transparent communication to customers is not a fad. In fact, consumers seeking purity of ingredients and clarity of processing information from the brands they purchase from have become more and more mainstream, especially for dietary supplements, personal care, and food and
How to Create a UPC Barcode for Your Label
The Universal Packaging Code—a name that suggests the importance of the code. We frequently meet customers who are concerned with making sure their UPC information is created and printed correctly. While the process of creating the appropriate UPC to suit your needs may initially seem perplexing, Inovar Packaging Group is here to give you a breakdown of the process. The
Communicate More Effectively with Informative Packaging Label Graphics
A label means much more to a consumer of today than it used to. It’s a marketing tool that uses its amazing design to attract potential buyers. It is a means through which you communicate to your customer: not only what your product is, but also your brand identity, values, ingredients, processes, and so much more. And as consumers have
Support your Supplement Brand with These Label Embellishments
According to Grandview Research, the global dietary supplements market is going to continue the growth it has seen in the last decades. As ever, “increasing consumer awareness toward personal health and wellbeing is expected to be a key driving factor” between now and 2030. While the growth projections may make supplement brands optimistic for a surge in sales, competition is
Our Label Material Selection Guide
Sometimes label material selection can seem overwhelming. You want a material that will be sturdy enough to resist peeling or tearing while your product is in use. You also want the amazing design you’ve chosen to represent your brand and products to be vibrant and appealing. And because you are, after all, a business, the cost of the material matters
Custom Die Cut Labels for Maximum Appeal
Die cutting is a standard procedure in label production and many other types of print. Die cut labels are made by using a cutting tool of a particular shape. You can picture a flattened roll of cookie dough and think of the die tool as the cookie cutter you’d use to make different shapes. The tool cuts into the material
The Value of Sustainable Packaging Choices: Positive for the Planet & Your Business
By now you’re well aware that the trend toward more sustainable lifestyle choices is here to stay. From buying electric vehicles to installing solar panels on rooftops, consumers are demonstrating in a multitude of ways that they are willing to put their purchasing power where their mouths are and start the process of changing the world. How to Make Sustainable