According to Forbes, over 58% of all consumers report they would pay extra for goods that are environmentally friendly, and, incredibly, nearly 90% of Gen X consumers say they are willing to spend more for sustainable goods. Between the consumer demand for more sustainable product options and legislative requirements expected to come in the next few years, now is the
Today we’re going to focus on two aspects that are fundamental to the success of just about all food companies: color choices and brand consistency. When it comes to your labels and packaging, these two aspects are deeply interrelated. Once you’ve made your color choices based on your brand identity and the ideals you want to communicate to potential buyers,
When you think of labels for products, you likely think of what we in the industry call “prime labels.” Prime labels are those that are prominently placed on the front of a product’s packaging and share information like your brand name, logo, and product details. You’re more than likely aware of the impact your prime label will have on a potential customer
At Inovar Packaging Group, we currently have nine nationwide locations. We are working expeditiously to grow that number to provide even more options for our customers across the nation and beyond. Amherst Label, located in Milford, NH, is the newest addition to our family of companies. Multiple Advantages of Inovar Packaging Group Locations The benefits of being part of this amazing
In the last few weeks, we’ve discussed a few ways we can help you make more sustainable packaging choices. As a company truly committed to sustainable practices and providing our customers with a variety of options to reach their sustainability goals, Inovar Packaging Group offers several different options to suit companies with a variety of needs. We’ve touched on how
In our blog last week, we broke down some of the ways we can help you create sustainable packaging by making your packaging recyclable. In case you missed it, we created a convenient easy-to-follow guide about some common primary packaging containers and the combination of label materials to use with them so your packaging can be recycled effectively. Today our
Sustainability is something we take seriously, and we know you do too. Whether you’re new to sustainable packaging solutions or have been committed to sustainable practices for years, the experts at Inovar Packaging Group will help you find the right option for your brand and application. In this series, we are going to discuss three of the ways we can
It’s a new year, and especially in this digital age when massive changes to a design can happen with just a few clicks, design trends are always on the move. When it comes to label and packaging design trends in 2023, you want to make design choices that are not only appropriate for the times but also represent your brand
With the expanding consumer-driven focus on sustainability throughout a product’s supply chain, it’s not surprising that companies are more and more often looking for label printers who can help them align with their sustainability goals like post-consumer waste labels. At Inovar Packaging Group, we have many internal processes and initiatives that help us reduce our impact on the environment, from
Personal care products have always played an important role for consumers. From essential items like shampoos and soaps to luxury products for at-home facials, there is massive potential for companies to be successful in this market and have a positive impact on the lives of their customers. Making packaging headway in a market flooded with companies making similar products, however,