Packaging

18
Jun

How We Build the Best Labels and Packaging: Our Mission to Transform, Inform, and Perform

With many decades in the industry, locations throughout the United States, and a dedicated team of experts who put their customers’ needs first, Inovar Packaging Group has solidified its position as one of the leading label and packaging suppliers in the nation. With our recent exponential growth, we’ve crafted a new mission that exemplifies what our brand stands for today:

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11
Jun

How to Protect Against Counterfeit Supplement Products Entering the Market

We’ve been hearing it with increasing frequency from our large supplement customers: what can I do to help protect my brand from fraudulent products entering the market? In a great number of ways, the advent of internet sales a few decades ago was a boon to the dietary supplement industry. Especially during the Covid-19 pandemic, having products conveniently available online

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4
Jun

Label and Packaging Needs Solved for Emerging Craft Spirit Brands

In the last twenty years, craft brews have become a staple of beer drinkers across the country. While the big brands will always have their loyalists, small breweries have taken more and more market share, leading to the prevalence of “micro-breweries” across the nation and something everyone has become accustomed to. It’s only in the last few years, however, that

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7
May

Sustainability Initiative: Association of Plastic Recyclers Membership

Inovar Packaging Group is a leader when it comes to providing our customers with sustainable choices for labels and packaging. We understand that making the shift to sustainable or recyclable packaging can be difficult and costly, and finding the right solution that works for your brand, budget, and ESG targets isn’t always straightforward. Our membership in the Association of Plastic

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23
Apr

Amplify Your Product’s Impact with Flexible Packaging

Today’s consumers are often faced with an overwhelming number of choices when looking to buy a product. Unable to test each product one-by-one and determine which ones we like, we rely on a method of selection that’s less objective: our aesthetic sense. Price considerations also play a role, as well as existing brand loyalty. If you’re searching for creative ways

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19
Mar

Sustainable Label Options for Natural Products

Dietary supplement producers, creators of a vast array of personal care items, food and beverage companies, and many more “natural product” brands have gone from the avant-garde to the mainstream in the last several years. As consumers have increasingly demanded natural, organic, and sustainable product options, entrepreneurs in the arena have grown start-ups to multi-million dollar companies and behemoth brands

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12
Mar

Use Embellished Shrink Sleeves for High-Impact Packaging

If you’ve ever been compelled to buy a product because of a truly phenomenal specialty label design, then you know firsthand just how much impact packaging really has. At Inovar Packaging Group we can create many embellishments and special effects on labels, from foils to metallic inks to textured and specialty varnishes. But if you really want to wow potential

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5
Mar

Hundreds of Hues: Color Use in Pet Labels and Packaging

One market that has taken great advantage of the eye’s natural attraction to vibrant color in the last decades is the pet industry. On a shelf in a pet supply store you are more likely than not to see every color on the spectrum, from deep reds to bold chartreuses, and for good reason. People have emotional reactions to color

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20
Feb

Smaller Packaging Bringing Bigger Benefits to Brands

The “try it before you buy it” mentality has reshaped the way industries are packaging their products. There is a truly huge array of all types of products available to consumers. If someone is in the market for a new type of lotion, for example, how are you going to get them to make the leap to your product over

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26
Sep

How to Become More Sustainable in Your Label and Packaging Choices

According to Forbes, over 58% of all consumers report they would pay extra for goods that are environmentally friendly, and, incredibly, nearly 90% of Gen X consumers say they are willing to spend more for sustainable goods. Between the consumer demand for more sustainable product options and legislative requirements expected to come in the next few years, now is the

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