Printing

One of the most important aspects of your label is the material it is printed on, but not all materials are created equal. Your product type, primary container, product storage and use, and design goals are only a few of the elements that will play a role in which material is appropriate for your label. Perhaps you’ve felt the recent

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If you’ve ever worked on a design project of any kind, you’re probably familiar with this scenario: you reviewed your work multiple times, shared it with team members or even an external source for several rounds of edits and reviews, quadruple checked everything one last time, and somehow common label art mistakes still make their way into the final product.

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OTC Pharmaceutical products require more from their labels than many other consumer products. The market for over-the-counter pharmaceuticals has grown significantly over the last several years, and this upward trend is not showing any signs of slowing down. According to Mordor Intelligence, the industry is expected to grow at a 6.65% CAGR over the forecast period of 2022-2027. The category of OTC drugs

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The Universal Packaging Code—a name that suggests the importance of the code. We frequently meet customers who are concerned with making sure their UPC information is created and printed correctly. While the process of creating the appropriate UPC to suit your needs may initially seem perplexing, Inovar Packaging Group is here to give you a breakdown of the process. The

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A label means much more to a consumer of today than it used to. It’s a marketing tool that uses its amazing design to attract potential buyers. It is a means through which you communicate to your customer: not only what your product is, but also your brand identity, values, ingredients, processes, and so much more. And as consumers have

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According to Grandview Research, the global dietary supplements market is going to continue the growth it has seen in the last decades. As ever, “increasing consumer awareness toward personal health and wellbeing is expected to be a key driving factor” between now and 2030. While the growth projections may make supplement brands optimistic for a surge in sales, competition is

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Sometimes label material selection can seem overwhelming. You want a material that will be sturdy enough to resist peeling or tearing while your product is in use. You also want the amazing design you’ve chosen to represent your brand and products to be vibrant and appealing. And because you are, after all, a business, the cost of the material matters

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Die cutting is a standard procedure in label production and many other types of print. Die cut labels are made by using a cutting tool of a particular shape. You can picture a flattened roll of cookie dough and think of the die tool as the cookie cutter you’d use to make different shapes. The tool cuts into the material

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There are a number of factors, such as artwork and printing terms, that come into play when you’re creating artwork that is going to print. Aside from making sure all of your design elements are on brand and appealing, there are many technical elements you also must ensure are correct. From setting up your files in the appropriate color format

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Choosing the best material for your OTC pharmaceutical or supplement label project can be overwhelming. Inovar Packaging Group is a leader in these technical industries, and we can guide you to the best label material for your specific project. For OTC pharmaceutical and supplement brands, you need labels that adhere well to your containers and are legible to relay all pertinent

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