A label means much more to a consumer of today than it used to. It’s a marketing tool that uses its amazing design to attract potential buyers. It is a means through which you communicate to your customer: not only what your product is, but also your brand identity, values, ingredients, processes, and so much more. And as consumers have
According to Grandview Research, the global dietary supplements market is going to continue the growth it has seen in the last decades. As ever, “increasing consumer awareness toward personal health and wellbeing is expected to be a key driving factor” between now and 2030. While the growth projections may make supplement brands optimistic for a surge in sales, competition is
Sometimes label material selection can seem overwhelming. You want a material that will be sturdy enough to resist peeling or tearing while your product is in use. You also want the amazing design you’ve chosen to represent your brand and products to be vibrant and appealing. And because you are, after all, a business, the cost of the material matters
Die cutting is a standard procedure in label production and many other types of print. Die cut labels are made by using a cutting tool of a particular shape. You can picture a flattened roll of cookie dough and think of the die tool as the cookie cutter you’d use to make different shapes. The tool cuts into the material
There are a number of factors, such as artwork and printing terms, that come into play when you’re creating artwork that is going to print. Aside from making sure all of your design elements are on brand and appealing, there are many technical elements you also must ensure are correct. From setting up your files in the appropriate color format
Choosing the best material for your OTC pharmaceutical or supplement label project can be overwhelming. Inovar Packaging Group is a leader in these technical industries, and we can guide you to the best label material for your specific project. For OTC pharmaceutical and supplement brands, you need labels that adhere well to your containers and are legible to relay all pertinent
We are innovators. We are groundbreakers. We are your partners in label design. Our expert teams at Inovar work side by side with your company to relay your authentic brand voice through our award-winning labeling solutions. More than a label company, we are partners in sharing your brand identity with the outside world. Our seven locations are equipped to provide
The exciting moment has finally arrived: you have a great product and you’re ready to launch (or relaunch), but you need to find the perfect label design before you do. Whether it’s an inventive beverage or food product that is sure to be a crowd-pleaser, a super pet stain remover, the shampoo to end all bad hair days, or well…anything you