It’s been on the radar of natural companies for a while, but it’s increasingly obvious that clean labeling and transparent communication to customers is not a fad. In fact, consumers seeking purity of ingredients and clarity of processing information from the brands they purchase from have become more and more mainstream, especially for dietary supplements, personal care, and food and beverage products. Clean labeling attributes and transparency are now significant sales drivers for businesses of all types, not just those who consider themselves specialty natural products.
How to Create Transparency with Clean Labeling
Relevant information that will entice someone to purchase your product is essential to include on your label. You must be straightforward about the ingredients that are in (and not in) your product. It is also important to share information about how your product is made or processed. Consumers have more ways than ever before to educate themselves, and when it comes to products that will be ingested or used topically, omitting information will only create mistrust among most potential buyers.
When purchasing products, consumers rely heavily on the product’s label as a source of accurate and helpful information. Labels that contain full ingredient lists, information about the processing facility, and details about brand values are much more likely to sway potential customers toward your product. However, we know that consumers often make split-second decisions when making purchases, so communicating quickly and effectively is key. Below are a few of the ways Inovar Packaging Group can help you do just that.
Rather than including tiny text that lists your product features, how about using a number of various graphic symbols that communicate the same information in a more appealing way? Many of these graphics are relatively standard (think the NON-GMO Project and Cruelty Free logos), but the options are limitless when you print with Inovar. You can create your own graphics that are easy to scan and digest, communicating information about your product and the type of brand you are to your customers instantaneously.
We can assure you of beautifully printed colors and graphics on every label, so you can simplify design, communicate brand values, and generate more emphasis on specific product features.
Don’t forget that including what’s NOT in your product is another principle for clean labeling. Highlighting a product’s exclusion of artificial and unrecognizable ingredients can be just as important as including what beneficial ingredients have been added.
Clean Labeling with QR Codes
Consumers have nearly unlimited access to information and are using it to educate themselves about their product choices more and more often. They are frequently searching to connect more deeply with the products they are purchasing as well. Transparent and clean labeling choices enable you to share ingredient and brand information with a customer up front, fostering a relationship of trust and honesty that will create brand loyalists and enable you to reach a wider audience.
And custom QR codes on your labels are another way in which you can communicate quickly and honestly. You can use QR codes to allow a customer to scan your product and immediately access the information they require about your product or bonus stories you’d like to share. One of the best features of QR codes is that they don’t take up much real estate, so your design doesn’t suffer as a result of using one. Plus, you can create greater engagement with people by directing them to relevant and interesting content.
As a leader in both digital and flexographic printing, Inovar can print QR codes on any type of label, and your customers can have the quick and easy access to information about your product they have come to expect.
Usefulness of Clean Labeling
We guarantee the scanability of all our barcodes, whether they are QR codes or regular UPC barcodes. Having the appropriate barcode for your product is not only essential to getting your product on a retail shelf, it can also help you with inventory and supply chain management. Food and nutrition apps have become incredibly popular over the last few years, and enabling your customers to access your product information through barcode scanning can be a huge boon to your business, but you need the right printer for the job.
Not just any label printer can offer the above features to help you achieve your clean labeling and transparency goals. To effectively communicate your product information and brand values to customers, you need labels that are printed with the utmost quality, clarity, and color. Contact us if you’d like to discuss the many ways Inovar Packaging Group will support you in all your efforts at clean labeling!
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