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Three Tips For Professionally Designing and Printing Cosmetic Labels

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What Is Important When Designing and Printing Cosmetic Labels?

  • Design A Noticeable Label – In recent years the cosmetic industry has seen a major boom, and there is a lot of competition. For this reason, cosmetic labels must be eye-catching and easy to understand at a glance. When a shopper is presented with dozens of options and is looking to try a new product, their first impression is going to be the label. So it is important that your label design stands out among the crowd and invites shoppers in to pick up and interact with your product. Design elements that can accomplish this include interesting texture, dynamic fonts and logos, and good color schemes. Not only can you use these elements to encourage physical interaction with your product, but they can also help convey the theme of your brand whether it’s luxury, minimalism, exciting and bold, or something else! 
  • Make Sure Your Label Is High Quality – In addition to your label looking good and being easily identifiable, you also want to be sure it is printed on high-quality materials. This not only makes your branding look professional, but it ensures your labels stay in place and are easy to read when users need to access them. Cosmetic labels include a lot of important information such as expiration dates and ingredient lists which protect the health and safety of users. A high-quality label that stays in place and doesn’t fade or peel will keep this information accessible as long as the product is in use.
  • Consider Product and User Safety – Another labeling element to consider is making your products tamper-proof with the use of tamper-evident labels. These labels provide a seal over the lid of your product that will need to be broken before use. These labels will prevent users from buying a product that has been damaged or tampered with as they will be able to easily see if the seal is still intact. This not only protects users but also helps to reduce waste as it will prevent shoppers from attempting to open and test products prior to purchase. 

If you want to find label printing experts who can help you navigate all of this and more, Flexo-Graphics can help!

Benefits of Printing and Designing Labels with Flexo-Graphics:

  • Nearly 40 years of knowledge and experience in label printing and design
  • The expert graphic design team allows for full customization  
  • Tamper evident labeling options
  • High-quality print materials and strong adhesives
  • Durable print finishes resistant to water, temperature, UV, and chemicals 
  • Customized label textures 
  • Assigned customer service and account management
  • Graphics and file management 
  • Cost-effective print and design strategies 

Want To Learn More About Cosmetic Label Printing?

If you want to get in contact with professional label printers who can help you with all your label printing and design needs, contact Flexo-Graphics. Our team is here to answer your questions and provide you with the best labeling solutions for your products.

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