Custom Die Cut Labels That Elevate Shelf Appeal and Brand Identity

When it comes to product packaging, every detail counts—especially your label shape. At Inovar Packaging Group, we specialize in helping brands make bold first impressions with custom die cut labels that break away from the ordinary and drive consumer attention.

From specialty foods to craft beverages and luxury skincare, custom die cuts give your packaging the unique edge it needs to stand out in a crowded market.

Die cutting is the process of using a steel tool (called a die) to cut a specific shape out of label material—just like a cookie cutter cutting shapes out of dough.

While rectangles, circles, ovals, and squares are common, die cutting allows you to go beyond the basics. Think arched edges, tapered ribbons, or even label designs that mimic natural landscapes or your brand’s logo shape.

With Inovar, you’re not limited to stock shapes. Our team of experts can help you design and produce virtually any label shape imaginable—with precision and consistency.

Explore our Label Embellishment Capabilities to combine custom die cuts with foil, tactile varnishes, or holographic effects for even more impact.

Custom shapes do more than look good—they support your brand strategy in several ways:

In the specialty food space, many brands use ribbon-style labels with circular centers that extend over the cap. This adds a layer of tamper evidence, while doubling as a beautiful, distinctive design element.

Custom die cuts also make a big impact in spirits, personal care, and wine & beer categories, where aesthetic appeal is crucial to influencing purchase decisions.

When you move beyond standard shapes, you open up a world of creative possibilities:

At Inovar Packaging Group, our production teams are experts in handling even the most intricate label shapes. With state-of-the-art converting equipment across our nationwide facilities and a team that thrives on creative challenges, we’ll guide you through the die cut process from concept to press-ready artwork.

Whether you need to communicate premium value or add functional features, we’ll help you create a label that delivers both.

If you’re looking to give your product a bold, unmistakable identity, let’s design a custom die cut label together. Contact our team to start your custom label project. Or explore our Capabilities to see how else we can help elevate your brand.