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3 Tips For Creating Eye-Catching, Custom Wine and Spirits Labels

  | fgadmin

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Why are Custom Wine and Spirits Labels So Important In the beverage Industry?

When it comes to marketing your craft beer, wine, or spirits products, the label is one of the most important elements. It is the first thing that potential buyers will see and it is crucial that you make a great first impression. A well-designed, eye-catching label can help encourage people to pick up your product and learn more about what your brand stands for.

In this blog post, we will give you a few tips on how to create custom wine and spirits labels that will help promote your business!

The wine, spirits, and craft beer industries are very competitive, and buyers are often overwhelmed by the number of options they have. Oftentimes making a decision comes down to choosing the book by its cover. The label you choose for your wine, beer, or spirits is your opportunity to captivate new buyers and convince them to choose you over the competition. So it is important that your label is high quality, eye-catching, and clearly states what your product is and what your brand stands for.

Three Tips For Designing Eye-Catching, Custom Labels:
  1. Quality, Quality, Quality. First, use high-quality materials. Your custom wine and spirits labels should be made of a durable material that won’t fade or tear easily. This will give your product a more professional look and feel and it will ensure that your branding is always easy to read and understand. In the beverage industry, in particular, waterproofing labels is a great idea. Wines, beers, and liquors are often stored in refrigerators or coolers where they will be exposed to ice, cold temperatures, and moisture that could cause the label to peel or flake off, creating a mess for the consumer and a label that cannot be read easily. Flexo-Graphics uses high-quality, durable substrates and backs their labels with strong adhesives per the application requirements. They also offer several print finishes to waterproof labels and make them hold up against damaging elements like heat, UV light, freezing temps, and more.
  2. Professional, Eye-Catching Design, and Messaging. The design of your label is important to your entire brand. This is your chance to draw in customers with interesting logos, colors, and phrasing that will make them want to pick up your product and learn more about it. Working with professional graphic designers to create a visually stunning label is the best way to achieve this. Another aspect to consider is incorporating your brand’s message or story into your label design. Do you have an interesting anecdote about how your drink brand got started? Include it on the label. Many, wine, beer, and spirits brands share pieces of their history to further connect with their audience. Other pieces of information that are often included on custom wine and spirits labels are notes about the flavor profile of the drink. All of this can help your customers understand your product and make them more likely to choose your product. With Flexo-Graphics’ team of graphic designers, it is easy to create a label that is unique to your brand that includes all of this and more!
  3. Draw In Customers With Custom Label Textures. Statistically, customers are more likely to purchase a product that they physically interact with. For this reason, many brands, across industries have begun to print textured labels. There are many textures such as linen, wood veneer, high gloss, soft touch, matte, and sandpaper finishes that add an elegant touch to bottles that not only draw customers in to interact but also look beautiful on a table, bar, or wine rack. These finishes are great for higher-end bottles that may be displayed prior to being opened.

Want To Learn More About Printing Custom Labels For Wine Bottles, Spirits, and Craft Beers?

If you want to work with label printing and design experts that can help you create the best labels for your products, contact Flexo-Graphics here!   Flexo-Graphics has been a trusted name in label printing and design for nearly 40 years. Our full-service print and design firm will handle all of your labeling needs providing quality products and service for an affordable price. Call today to learn more!
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Creating and producing labels can be overwhelming, but our experts are here to guide you every step of the way. Whether you have a project ready to go, have questions about label applications or materials, or want to learn more about our services, our team is ready to assist you.