Data Matrix Code Labels: Uses and Printing

Data matrix code labels have become a hot topic in manufacturing, retail, and other industrial spaces as they have become prominent in recent years, being used for inventory purposes, item tracking, and the prevention of product counterfeiting. So what should you know about these labels? Let’s start by explaining exactly what a data matrix code is. 

To consumers and the general public, these codes are more commonly referred to as QR labels and they look like small squares made up of pixels. These codes can be easily scanned with a smartphone and will contain information such as a URL, menu, or important information about a product or service that cannot all fit on a label.

However, in industries like warehousing, manufacturing, distribution, and retail, data matrix codes serve a different purpose. These codes serve to provide workers with information about inventory to help track volume and outgoing packages. They can also provide consumers with authentication information like product and sku numbers to prove the product is genuine and not a counterfeit. Counterfeiting important products like hardware, electric components, chemicals, machinery, and even basic consumer products has become a bigger issue in recent years as more shopping is done online. There are many knock-off brands that are selling similar products to what consumers are looking for at discounted prices and passing them off as the name brand. However, with the use of data matrix labels, distributors are able to easily track their items and provide customers with an easy way to verify their authenticity. 

If you would like to learn more about data matrix code labels, contact Flexo-Graphics today! Flexo-Graphics is a trusted, professional label printing firm with nearly 40 years of experience to share with its clients. Flexo-Graphics makes generating, printing, and tracking data matrix codes easy. Call today to speak with a team member and learn more.