Digital Label Technology
Digital printing is a transformative print technology that has changed the world of packaging. The unique digital footprint not only makes it easy for companies to quickly place a new product on the shelf, but it allows them to do it at reduced costs over the traditional print methods while still being able to provide a highly embellished decorative package.
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Digital Printing Solutions
There are many advantages to printing digitally. First and foremost, it is the highest quality, most reliable source for printed materials. Where a plate can shift in flexo printing, digital is precise. It is also the most cost-effective way to print short runs under 10,000 pieces. In addition, it offers:
- Industry-leading digital embellishing capability including tactile, soft and motion coatings
- Unit level authentication
- Variable data printing including coating and foil embellishments
- Heightened brand engagement
- Lower upfront costs
- Easier ability to change the branding
One of the most appealing attributes of digital printing is variable data printing. Variable data printing allows you to individualize each label, shrink sleeve or pouch with unique graphic design, consecutive barcodes or other custom brand solutions. Variable data printing allows brands to test different markets, designs and branding much more frequently, allowing for increased effectiveness for marketing campaigns. Variable data printing also allows for unit-level authentication and heightened brand engagement.
Promotions, Private Labels, Other Short Runs
When it comes to short runs, often when creating private labels for your brand or having a one-time promotion, this volume can be a challenge for manufacturers. That is where Inovar excels. We can easily transition any flexo run to digital to produce smaller runs for your label products. Whether it be a new product launch, multiple SKU’s or 500,000 labels or shrink sleeves for your regional expansion, we have the expertise, technology, and innovation to be your complete packaging solution.
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