Extended Booklet Content Labels: Gain Space without Losing Your Brand in the Shuffle

Sometimes a consumer merchandise label requires additional text space such as over-the-counter medicines. In these marketing scenarios, an extended booklet content label is the perfect option for ensuring all the required product information is available to customers. The design provides a versatile solution when further space is necessary to include regulatory or legal information to the customer for a product. They are also a great choice if label information must be printed in multiple languages. Too much text takes away from your branding space, but extended booklet content labels provide an easy solution.

An extended booklet content label is offered to solve the age-old problem of needing to convey in-depth data to the customer with limited space. If you have ever taken time to read the directions on an over-the counter-medicine such as pain relievers, then you might have been introduced to what is commonly referred to as an Extended Content Label or ECL. A booklet folds out to provide all the required information without taking away from the product marketing area. ECL’s are frequently used for merchandise where warnings are required to ensure safe application or use.

When is it Best to Use an ECL?

Government regulations frequently require specific information to be placed on the labels for a variety of products such as warnings, usage instructions, and first aid information. These regulations entail a large array of data that simply does not fit well on your average merchandise label. Booklets detach from the base and fold out to create a pamphlet like appearance where the consumer is easily able to read about the details of products such as:

Extended booklet content labels may also be used to create your own custom designs to further help potential customers. A good example might be using one to introduce a new product to customers who have already been established to the brand. Another example could be conveying safety information to the consumer or adding marketing information to boost the brand’s presence in social media.

The product’s environment, design, application surface, and overall function will play a significant role in what type of extended booklet content label is applied. Booklet designs are an ideal solution for adding hazard information, multiple languages, recipes, branding stories, unique promotional content, and more. Whatever the message, Flexo-Graphics offers a large selection of material and design choices to ensure you keep plenty of branding space while providing customers with all the necessary information. Contact us today to learn more about our extended booklet content label options!