Four Label Embellishments to Light Up Your Candles

In the last decades the market for candles has seen regular growth year over year. Candles continue to gain in popularity and uses. From scented candles for self-care or aromatherapy to candles used for decorative purposes in homes and offices to candles marketed with scents specifically for men, candles are everywhere. If you’re a candle producer, you want to make the most of the popularity of candles in this ultra-competitive industry.

One of the best ways to both take advantage of the market growth and meet prospective challenges is with your product label. But not just any label will do. You need a top-quality label that stands out from the competition. Dion Label Printing offers many label embellishments. Here are our top four label embellishments for candle brands.

The Cast and Cure™ process begins with a UV coating applied directly to printed material. Cast and Cure™ film is laminated to the wet surface. The film’s unique micro-embossed surface then imparts its pattern onto the coated surface.

Not all printers are able to create a quality Cast and Cure™ label, but we at Dion guarantee the highest quality on all the labels we print, including those with special effects. If you’re looking for a way to make your label shine (literally) or you want some added security measures built right into your label, Cast and Cure™ may be just what you need. 

Cast and Cure™ offers a unique and flexible way to differentiate your candle products. The process results in an amazing holographic appearance. There are many patterns available, from dots to stars. The design possibilities are endless, from a sparkling border around your artwork, to taking your logo to the next level, to a simple band of shine. The film can be applied all over the label for high visual impact or in smaller, more select areas as an accent to existing artwork. In fact, one of the greatest design benefits of the Cast and Cure™ process is its flexibility. The effect is applied only where the UV coating is laid out, allowing for a wide range of design options from spot to flood coverage. We love the idea of using Cast and Cure™ treatment strategically to enhance certain design features.

Die cutting is a standard procedure in label production and many other types of print. Die cut labels are made by using a cutting tool of a particular shape. You can picture a flattened roll of cookie dough and think of the die tool as the cookie cutter you’d use to make different shapes. The tool cuts into the material and – voila! – you’ve achieved your distinctive shape.

The most common shape for a candle label is a simple rectangle, and you’ll often see circular, oval, or square labels as well. There are plenty of candle brands for whom a standard label shape is well suited. But when you partner with Dion Label Printing, you are not limited to standard label shapes; we can use custom tooling that makes the options for label shapes nearly limitless.

Our team of experts is capable of handling even the most complex die cuts and shapes. Many of our partners in the candle arena use special shapes to great effect in differentiating their products. In an industry when the look of the candle and label can play just as large a roll in purchasing decisions as the scent, unique die cuts can be a fantastic tool.

For candle brands, metallics can be a wonderful and simple way to add some design flair to your product labels. We can achieve an innumerable variety of metallic colors, from classic golds and silvers, to indigos, magentas, and just about any other color you can imagine. We have multiple ways of creating metallic label elements, from special inks to more cost-effective options like metalized paper and film, so there are few if any limitations to our repertoire of metallic colors. Our label solutions specialists will guide you to the right choice for your design goals, brand, and budget. Even if you’re new to metallic labels and want to try out something different for a product, Dion’s printing expertise allows you to stay on brand while adding a bit of shine.

Using a metallic base material enables you to create metallic elements in exactly the way you desire on your label, from fully metallic labels to small features or text outlines. We also offer several different finishing options, which can create looks from bright glossy metallic accents to more stately metallic tones with a matte coating.

Cold foiling and hot stamping are two techniques that can create luxurious metallic looks. If you want metallic elements on your label but don’t require the entire label to be metallic, one of these may be an option for you, especially if you are looking for a uniquely high-end finish. The results of the two processes are similar, the difference being in the adhesive application: hot stamping uses a heated die while cold foil requires an adhesive to apply the foiled metallic elements.

Often our customers who choose to go with hot stamping or cold foil do so because they want to achieve metallic elements on clear or textured bases; this combination makes for a luxurious label that is certain to give you the added shelf-appeal you are looking for.

When you want a high-end look for your product, one of the best ways to achieve it is to opt for a specialty base material for your label. While linen and estate papers have long been popular among wine brands, they have gained traction in the candle product industry over the last several years. The textured look and feel add an element of sophistication to any product. We offer many linen/estate options for labels but our range of unique materials doesn’t stop there.

If your goal is to create a high-end look for your product, black vellum is a fantastic way to go. This thick material gives you a luxe look unlike any other. If none of this sounds unique enough to suit your brand, we offer wood grain material! This material is actually made of wood and comes in different finishes like birch and cherry.

We talked in-depth about the holographic effects that can be accomplished through Cast and Cure™ above, but we also offer a wide array of holographic label materials. These shiny, multicolor effects are created when light bounces off this type of foil and they’re sure to make your product stand out.

We offer unparalleled expertise through each step of your label and packaging project. From materials to packaging design, Dion helps you create eye-catching labels that lead to product sales.

The more embellishments your product labeling has, the more your candle stands out. Request a free sample packet to see some of these stunning labels for yourself!