How to Create the Best Cannabis Product Labels

As more states legalize the recreational use of cannabis, the growth projections may make established and hopeful cannabis brands optimistic for a surge in sales; the industry, however, faces a number of unique challenges. Strict regulations that vary from state to state as well as a surge in counterfeit products entering the market are two potential factors that could inhibit potential growth for cannabis brands.

One of the best ways to both take advantage of the market growth and meet prospective challenges is with your product label. But not just any old label will do. You need a top-quality label that stands out from the competition. The experts at Dion Label Printing are here to help you create the best cannabis product label for your brand with these three solutions:

When it comes to label embellishments, we have got you covered. We offer a huge variety of specialty materials, coatings, and effects to help set your product apart. A few of our decorative label options include:

We also offer a number other high decoration label solutions, from custom die cuts to Cast and Cure™ effects and much more. If you’re looking for a way to make a statement with your label, we suggest you book an Innovation Meeting with us. As part of Inovar Packaging Group, we have a unique Innovation Book that offers you a hands-on experience with most of our label embellishment options, and we’ll work directly with you and your designers to create a label that accomplishes all your design and packaging engineering goals.

Another wonderful way to differentiate yourself as a cannabis company is through specialty packaging. While there are many factors that go into consumer buying decisions, packaging shape and overall look and feel play an extremely important role, especially in the vast and varied cannabis industry.

Uniquely shaped product containers and packaging make a huge impact on potential customers and are sometimes required for cannabis products. However, labeling a container that is not a standard size or shape can be difficult or nearly impossible. Shrink sleeves offer the perfect solution.

A shrink sleeve is a 360-degree printed piece of film that shrinks with heat or steam to fit around various shaped containers. Shrink sleeves can be designed to cover an entire product container or only a portion of the container. Consumers are drawn to out-of-the-ordinary containers, and when competition is fierce, a unique container with a perfectly fitted shrink sleeve can be a spectacular way to outpace the competition. Learn more about some of the unique advantages shrink sleeves provide for cannabis brands here.

Dion Label Printing has another versatile solution for cannabis brands: flexible packaging. With our eleven nationwide locations, our range of capabilities is vast. The benefits flexible packaging offers to consumers are many, and we offer a variety of flexible packaging options like sample pouches, single-serve pouches and more. Our flexible packaging options enable your art to be the packaging, and flexible packaging options can complement the design and branding of your other products with traditional labels. We carry FDA-approved materials and offer a variety of size options. Learn more about flexible packaging here.

In any growing industry, the quality of the label and packaging you use for your products are essential. Peeling or illegible labels or broken-down packaging do not inspire consumer confidence. There are innumerable sources for labels and packaging in this digital age, but just as you don’t source your product from irreputable sellers, you need to find a label supplier you can trust.

Quality labels begin with selecting the proper materials for your product and your brand. Our experts will ask you the right questions and help you find the materials that will work with your application, design, and budget. We have a dedicated prepress department (this is the printing term for art department) who will work with you every step of the way to make sure your design, product and ingredient description, and any other information on your label is perfect. Once you sign off on your final art proofs, your label will receive a 50+ point check as it moves through production, and further checks after printing is complete from our quality control department.

Dion Label Printing is uniquely poised to provide unparalleled quality labels and packaging for cannabis companies of all kinds. We have been providing superior quality cannabis labels for years. We are a trusted partner of many large cannabis companies, and we know the ins and outs of packaging for the industry. In a market where the potential for success is huge but competition is fierce, make sure you have a top-quality label to achieve your goals. Contact us now to get started.