How We Build the Best Labels and Packaging: Our Mission to Transform, Inform, and Perform

With many decades in the industry, locations throughout the United States, and a dedicated team of experts who put their customers’ needs first, Inovar Packaging Group has solidified its position as one of the leading label and packaging suppliers in the nation. With our recent exponential growth, we’ve crafted a new mission that exemplifies what our brand stands for today: to generate market leading growth by delivering advanced packaging, technology, and sustainability solutions that transform, inform and perform.

What does our mission mean for you? Here we’ll explore three tenets of our mission and how they can help your brand have the biggest impact in the market.

Transform

For many product types in many industries, the label and packaging play an integral role in consumer buying decisions. So while in many ways labels and packaging serve a functional purpose, their importance when it comes to aesthetic appeal can hardly be overstated. What that appeal is varies from product to product and industry to industry, but ultimately, if you don’t have packaging that speaks to consumers, you’re likely to be overlooked on a crowded shelf.

The experts at Inovar Packaging Group are uniquely suited to help you transform your product label and packaging into a means of engaging potential customers in a wide variety of ways. From our creative label embellishments like tactile varnishes, specialty materials, and foiling to product offerings like pouches and shrink sleeves, we have the capabilities to produce packaging that broadens your appeal.

We’ve built entire Innovation Lab dedicated to transforming labels and packaging for our current and potential customers. This creative space enables our partners to elevate their brands through unique prototyping opportunities and can provide them with a chance to see their label and packaging in new ways. Our state-of-the-art equipment in this lab has nearly the same extensive capabilities for print found throughout our organization and allows us to be at the forefront of R&D to cement our position as innovators in the industry.

Inform

Besides creating eye-catching labels and packaging that are certain to differentiate your brand and product, we also understand that today’s consumer requires packaging that informs. With so much information at our fingertips, it’s essential that potential customers can easily understand the benefits a product they buy will provide to them. From straightforward information like ingredient lists, instructions for use, or warning information to more custom features like brand stories or informative graphics, we build packaging that communicates everything needed to customers in concise ways.

For our partners in regulated industries like OTC pharmaceuticals, agricultural products, and chemicals, we offer a huge variety of extended content label solutions. From two-sided labels with printing on the back to provide one extra panel of printed space to our booklet labels that can be constructed of up to 120 pages, we have the right solution for whatever regulatory requirements you face.

For brands in other industries that don’t have extensive requirements about use and warnings that need to be included on labels, we can create custom QR codes that lead customers to marketing campaigns and print custom graphics that quickly communicate product features. If you need to reassure your customers that your product is safe, we can print unique scannable codes that establish the validity of your product and offer many other security features that can help inform your customer about the legitimacy of your product. Whatever information consumers expect or require of a product, we have numerous ways to help you communicate.

Perform

We almost take it for granted:  we build labels and packaging that perform. Providing labels of unimpeachable quality comes naturally to us; from our extensive quality control procedures to our customer service teams who communicate with our customers every step of the way to high-impact labels and packaging, we know quality is non-negotiable for our customers. Labels out of registration, peeling, failure during application, or packaging that doesn’t function properly are not things that our partners have to worry about.

But our mission to build solutions that perform extend beyond providing absolute top-quality labels and packaging. We also know that in today’s competitive and changing market, companies require new ways to build their brands and businesses. Whether it’s creating fully recyclable packaging to achieve new ESG goals or meeting Walmart’s RFID requirements, we are constantly creating solutions that meet new standards of what it means to have packaging that performs.

We know that companies across the spectrum of industries have a lot on their plates. Let us take care of your labels and packaging and know that it’s our mission to help you build packaging that transforms, informs, and performs. Contact us today to get started.