IRC Marketing – How To Build Your Brand With Coupon Labels

What is IRC marketing? The term IRC stands for “instant redeemable coupon”, and this is a form of marketing, often used for consumer goods, to build brand loyalty and cross promote between products or sister brands. This form of marketing works by offering an instantly redeemable coupon on a consumer product, through the use of a stick on label. You will often see this in grocery stores, where a particular product like a box of cake mix has a coupon label on it offering savings on that product, or a discount coupon for related products, like a can of frosting from the same brand. Not only do these coupons catch the attention of the shopper and encourage them to interact with your product, but it also creates brand awareness and loyalty. The buyer will now be more likely to seek out your products because they have been offered savings which creates a lasting impression. 

In order to accomplish effective IRC marketing, you will need to print IRC coupons that can be attached to your products. The coupons come in a few forms, such as booklet labels that have several pages, or even simple peel up labels that can be easily pulled off the product and scanned. If you need to find a reliable label printer that can supply you with eye-catching, affordable labels for IRC marketing, Flexo-Graphics can help!

For more information about IRC marketing, coupon labels, and expert label printing, contact Flexo-Graphics here!