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“Kaleidescope” for Belleflower Brewery

  | James Cutler

Reading Time: 3 minutes

The color is inspired by the amazing sunsets I get from my office window which is in the same neighborhood as the brewery. 

The original piece was created in Adobe Illustrator. The background was extended top and bottom for CANVAS.

Every label tells a story…. Here’s the artist’s story

What is your art background like?

I have been a graphic designer / art director for 10 + years, went to school for Graphic Design at Keene State from 2011-2015. I first worked at Bern Helmets as a art director and then began my own design firm called Girl That Designs. I have been working for myself for 4.5 years via Girl That Designs. 

What inspires you as an artist?

Building Community, Travel, Nostalgia 

What do you hope viewers will feel/experience when they view your art?

The childlike wonder of peering into a kaleidoscope 

Does this particular piece have a backstory you could share? (Process, Inspiration, Changes of plans… whatever)

I created this label with Nostalgia in mind and my own memories of the endless possibilities of shifting shapes while peering into a kaleidoscope. The color is inspired by the amazing sunsets I get from my office window which is in the same neighborhood as the brewery. 

The completed label incorporating the artwork

The art, can, label, and caption as part of the CANVAS exhibit

Artist Alexandra Norman, photo by Christina Wnek for Maine Home and Design

www.girlthatdesigns.com/

instagram.com/girlthatdesigns/

Story about Alexandra Norman
mainehomedesign.com/profile/manifesting/

The labeled can

For our 45th anniversary, we created an exhibit entitled “CANVAS” celebrating the art of the can…. Or more specifically, the label art ON the cans of our beer-brewing customers. More about CANVAS

Amherst Label founded 1978 More

The complete CANVAS exhibit

Every label tells a story….

CLICK to learn more about Amherst Label’s commitment to helping breweries tell their stories.
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