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Label Testing – Why It Is Important To Verify Label Performance and Work With Professional Label Printers

March 2, 2023 | fgadmin

Reading Time: 6 minutes

One of the most important elements of product packaging is the label. Your label is often times the first impression on a prospective buyer so it is imperative that your label not only looks good but can also hold up to whatever conditions your product will be used or stored in. Product labels are constantly exposed to a variety of environmental factors that can impact their performance. Elements such as humidity, sunlight, moisture, extreme temperatures, and chemical exposure can all degrade the print quality and legibility of a label. This is why it is so important to work with professional label printers who will perform label testing before your labels are put into use, to ensure they have been perfectly designed to stand up to whatever conditions your labels will see over the life of your product.

Whether you are in need of heavy-duty labels for industrial products and batteries, waterproof labels for beverages and outdoor products, high-quality labels for wine and spirits, or anything else, here are some important factors to keep in mind when testing your labels:

Adhesion – During testing, you and your printer will make sure that your label’s adhesive is strong enough for your particular uses. There are many different types of adhesives that are used for commercial labels, and depending on what your particular needs are label printing professionals will be able to recommend the best adhesives for your needs, from a standard product label adhesive to a heavy-duty, permanent adhesive.
Print Quality – The quality of your label design and look will set you apart from your competition. This is why it is important to test labels and see examples before deciding on a final print. Many factors will impact print quality such as ink, print material, and print style. When you work with the experts at Flexo-Graphics for your label printing needs, your designated project manager will help you navigate this process to make the best decisions for your labels and your budget.
Durability – One of the most important parts of label testing is seeing how well labels withstand exposure to sunlight, water, chemicals, heat, and other damaging elements. Flexo-Graphics offers print finishes that protect against all of these and more, to ensure your labels stay in place and are easy to read during testing and regular use.
Legibility – The final step is to make sure the label is still readable and in good condition after it has been exposed to environmental factors. By communicating with your label printer to take these steps in the testing process, you can ensure that your labels will perform as expected and help avoid any costly delays or problems down the line.

Who Should Test Their Labels?

Label testing is important to all industries that print product labels. Automotive parts, beverages, food products, cosmetics, industrial machinery, car batteries, household cleaners, pharmaceutical products, and so much more feature labels that provide important information for users, and therefore should be tested to ensure they are in place and easy to read when needed. It is always important to test labels when you are creating a new label, but there are some other circumstances in which label testing is recommended.

If you are changing your product’s container, making updates to your label’s dimensions, colors, or text, or if you want to switch print materials, these are all reasons to perform label testing, to make sure you get exactly what you need.

Want To Learn More About Profesional Label Testing and Printing?

Testing labels before they are put into use is an important part of the label printing process, and when you work with Flexo-Graphics’ experienced team of professionals, you can rest assured that all your needs will be taken care of. We offer comprehensive label design, printing, and testing services, to ensure every label we produce meets our high standards and yours. Contact Flexo-Graphics today to speak with one of our label printing experts and create the best labels for your brand and your budget!