Labeling Basics for Private Label Products and Contract Manufacturers

Contract manufacturers and private label brands face unique challenges in labeling and packaging. Unlike standalone companies, contract manufacturers collaborate with a diverse range of brands, each with distinct goals and expectations for the final product. To maintain and grow their business, it’s essential that contract manufacturers make supplier recommendations that consistently exceed their clients’ expectations.

At Inovar Packaging Group, we have decades of experience delivering top-tier labels and unmatched customer service to contract manufacturers and the brands they support. As a leading label printer for contract manufacturers in various industries—including OTC pharmaceuticals, supplements, and personal care—we understand the nuances of providing seamless labeling solutions. Here’s how we make labeling easy for contract manufacturers and private label brands.

Managing the label needs of multiple clients with different artwork and expectations can be challenging. That’s why Inovar simplifies the process by maintaining label standards on file. We keep records of common container sizes, available tooling, approved material constructions, and finishing details for all the products you print with us. This streamlines ordering and eliminates confusion, ensuring a smooth experience with no surprises.

Our commitment to quality and service is unmatched, which is why we meticulously verify proofs for every private label item. We ensure that all graphics, icons, ingredients, and other details are accurate and ready for production. Inovar’s dedicated Customer Support team works directly with referred clients, guiding them through the label ordering process while ensuring all questions and approvals go through you, the contract manufacturer.

Since we know how important the look and feel of the final product is to private label brands, our expert Prepress team will modify and adjust provided artwork to ensure the highest quality printing. If you’re struggling with label design, we can also recommend design firms upon request.

To make things as easy as possible for you, we have commonly used icons and logos available for you to add to your label design as required. A few examples of the logos we can provide include Cruelty Free, GMO Free, and Made in the USA, among many others.

Because we work closely with your contract manufacturer, we can coordinate proper label sizes based on the containers you are using. For standard-sized containers from your contract manufacturer, we provide artwork templates so there’s no guesswork about sizing. We also recommend pre-approved material constructions to ensure your label applies correctly and functions as expected.

Unlike many other label printers, we assign a part number for every item. This number is included in our part number description, on each label roll, and on packing slips, which will be sent to the contract manufacturer for inventory and accuracy purposes. This helps avoid any inventory questions that may arise and can assist in simplifying re-orders in the future. We are also happy to direct-ship printed labels to the contract manufacturer for labeling and filling if requested.

Decades of experience have enabled us to become one of the top label printers in the country for contract manufacturers and private label brands, and we’d love to help give the amazing products you’re creating the labels they deserve. If you have any questions about our work with contract manufacturers and private label brands, contact us, and we’ll be happy to help!