Meet the Team: Sergio Ortiz – 1st Shift Floor Supervisor at Inovar Dallas

Sergio has been a cornerstone of the Dallas plant since 1999, back when the company was known as Craftmark Labels. As the 1st Shift Floor Supervisor, Sergio brings decades of experience and a passion for turning product ideas into market-ready realities.

One of Sergio’s most memorable projects involved creating a shrink sleeve mockup for a customer. “The customer wanted the color to match his bronze watch, which was a challenge because the color changed when the sleeve shrank onto the bottle”. After 26 hours of work, the project was a success.

Sergio describes Inovar’s culture as friendly, hardworking, and deeply committed to customers and each other. When it comes to problem-solving, he focuses on solutions. “The problem is already there, so let’s figure out how to solve it fast and efficiently”. Sergio believes many issues stem from miscommunication, making teamwork and open dialogue key to success.

Working with diverse personalities and needs is both a challenge and an opportunity for growth in Sergio’s role. “It helps me understand people better and motivates me to become a stronger leader”.

Sergio’s first job was as a helper in his stepfather’s roofing business when he was just 15. “It taught me to respect contractor workers, but I told myself as soon as I was old enough, I’d get a ‘regular job’”.

If he could switch jobs for a day, Sergio would choose to be a navy pilot. “I’ve always been fascinated by fighter jets”. While he says he doesn’t have many secrets, Sergio is open about his passion for family. “My kids are my pride and joy, and I love spending my time off watching my son play sports.” If Sergio could have dinner with any historical figure, it would be Jesus. “I’d love to understand more about our purpose on Earth and in life”.

Sergio’s dedication to his team, problem-solving mindset, and passion for helping customers succeed make him an invaluable part of Inovar.