Inovar Packaging Group Acquires Cimarron Label and Western Printing

Further expands presence in the Midwest in partnership with existing management.

Dallas, TX, February 1, 2023 – Inovar Packaging Group, LLC (“Inovar”) has recently completed its acquisition of Cimarron Label and Western Printing (“Cimarron Label”) in Sioux Falls, SD and Aberdeen, SD.  This is Inovar’s eighth platform company and adds to its existing manufacturing footprint in Dallas, TX, Newburyport, MA, Ft. Lauderdale, FL, Milwaukee, WI, Kansas City, KS, Oceanside, CA and Westfield, MA.  The company is executing on a strategic plan for growth, both organically and through acquisitions in partnership with owners and management, building a regionally based prime label business across North America.  Inovar’s mission is to serve the needs of specialty consumer and durable products companies who value short lead times, innovative solutions, technical support and local service while also offering multiple locations and production options for redundancy and flexibility.  “We are excited to partner with the teams at Cimarron Label and Western Printing” said Jeff Brezek, Executive Chairman and CEO of Inovar Packaging Group.  “Randy Cowan and Steve Pfeiffer have built a first-class and industry-leading business focused on complex extended content and booklet labels. The team’s expertise is impressive, and they add many unique capabilities that will help drive significant value for our customer base and employees.  Their reputation precedes them, and we couldn’t be more thrilled to combine our organizations,” Brezek added.

Randy Cowan will continue to lead the business, while Steve Pfeiffer intends to retire.  They are confident that Inovar is the perfect fit and partner to work with during the company’s next phase of growth, “Given our intense focus on our customers and people, the fit of a potential future partner was critical. Inovar’s core values, company culture, and business strategy was a perfect match for Cimarron Label,” Randy commented.  “We believe this partnership can yield incredible results for our employees, customers, and communities,” Steve added. 

Cimarron Label and Western Printing were established with the goal of delivering consistent, excellent service to its customer base. With years of experience serving complex end markets such as AgChem, lawn & garden, automotive, plus many more, Cimarron Label understands the ever-changing needs of its customers.  Cimarron Label is dedicated to delivering high-quality innovative solutions, flexible and timely responsiveness, and a commitment to mutual success with its customers. 

Debevoise & Plimpton LLC served as legal counsel to Inovar Packaging Group on this transaction.  LB Transitions LLC served as the M&A broker and advisor and Ballard Spahr LLP served as legal counsel to Cimarron Label on this transaction.

Ongoing Strategic Investments

Inovar, in partnership with Kelso & Company, will continue to make strategic investments in all areas of the business to meet the demanding quality, service and delivery requirements of today’s fast-paced production and distribution environments.  “We understand the complex and ever-changing needs of growing consumer and durable products companies and therefore we are committed to increasing our value-added offering, developing new innovative solutions, and expanding our geographic reach to meet those needs,” said Jeff Brezek.

About Inovar Packaging Group

Inovar is one of North America’s premier label printing and packaging solution companies.  From its headquarters in Dallas, Texas, Inovar produces packaging products for many of the nation’s leading brands across multiple industries.  Inovar invests in the most current technology to help clients meet the demands of the marketplace and demonstrates a passion for providing unsurpassed quality and service.  For more information, visit  

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