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Our Guide to Label Material Selection

  | Daniele Smith

Reading Time: 4 minutes

Choosing the right label material can feel overwhelming. You want a durable material that resists peeling or tearing, keeps your design vibrant, and aligns with your budget. At Inovar Packaging Group, we understand that every label has a unique purpose, and we’re here to help you navigate your options to find the best fit for your product.

1. Film (BOPP) – Versatile, Durable, and Dynamic

Film, often referred to as BOPP (biaxially-oriented polypropylene), is the most versatile material across industries like food, beverage, supplements, and pharmaceuticals. BOPP is moisture and fatigue-resistant, making it ideal for products exposed to frequent handling or temperature shifts. At Inovar, we offer a range of BOPP materials, from metallic to clear, helping you achieve a striking visual impact while ensuring durability.
  • Metallic BOPP allows you to create dynamic metallic looks without relying on metallic inks, giving you unlimited color possibilities.
  • Clear BOPP is perfect for the “no label look,” allowing your product to shine while playing with opacity for more design depth.
  • White BOPP provides a vivid, consistent base, ensuring vibrant color reproduction. It’s a top choice for brands where shelf impact is critical.

2. Paper – Cost-Effective and Customizable

If budget is your main concern, paper labels offer an affordable solution. While they aren’t as durable as film, when paired with lamination and the right adhesives, paper labels from Inovar can still provide excellent results for many applications. We offer metallic paper options to give your label a premium look without the higher cost of metallic inks.

3. Textured Labels – Engaging and High-End

For a premium, tactile experience, textured materials are gaining popularity. Labels that appeal to touch add sophistication and encourage customer interaction. Inovar offers a wide range of textured options, from linen and estate papers popular in the wine industry to unique finishes like black vellum and wood grain. These materials can elevate your brand and create an immediate visual and tactile connection with your audience.

4. Sustainable Options – Aligning with Environmental Goals

At Inovar, sustainability is a priority. We offer a growing range of eco-friendly label materials, including those certified for sustainable sourcing. From textured linen to paper options made of post-consumer waste, we’re committed to helping your brand reduce its environmental footprint while maintaining high standards for label quality.

In addition to offering a wide range of materials, Inovar’s experts are here to guide you through adhesive selection, coating choices, and color matching to ensure your label performs perfectly in its environment. Whether you need specialty materials for industrial applications or unique embellishments to make your packaging stand out, Inovar Packaging Group has the expertise to deliver.

Contact us today to speak with one of our label specialists and get started on your next project!
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Creating and producing labels can be overwhelming, but our experts are here to guide you every step of the way. Whether you have a project ready to go, have questions about label applications or materials, or want to learn more about our services, our team is ready to assist you.