Six Packaging Trends That Redefine Product Packaging

The concept of product packaging has existed for thousands of years. From decorative urns that contained herbs, to Napoleonic bottles of wine, to the latest punch-out packaging for batteries, product packaging has always had a dual role: providing information about the product, and presenting the product in an attractive container that catches the eye of prospective buyers.

Across the many centuries of product packaging, many packaging trends have come and gone due to technological improvements, cost considerations, and the efficiency of packaging operations. So, where does that leave us today? That’s what we cover in this blog post, presenting six major packaging trends that have consummately redefined product packaging.

Since the advent of the green movement, businesses and consumers have become increasingly aware of how the use of products impacts our environmental outlook. The dramatic increase in eco consciousness over the past 20 years has led many manufacturers to opt for packaging made from recycled materials that can be recycled indefinitely to help prevent landfill use.

If you order a sandwich from McDonald’s, you receive it in a package that, if only for the sake of durability, you wouldn’t consider using again. But, if you order a gourmet dried fruit tray from Harry & David, you can receive the product in a handsome, wooden tray that can practically be used for a lifetime. Repurposing packaging in this manner also helps to reduce landfill use.

Flexible packaging isn’t right for all products. You wouldn’t want to place Waterford Crystal wine glasses in a flexible package, for example. However, in terms of achieving maximum volume for freight units, it’s a great form of packaging for flexible products that range from cold cuts to cotton balls. Flexible packaging can help companies reduce the cost of shipping products.

Temporary adhesive product packaging uses new generation adhesive technology to make products easier to access. For example, a tray of cookies can feature a peel-away section on the top of the container that’s easier to manipulate than rigid, paper packaging that must be torn open. Temporary adhesive is designed to stay firmly in place until it’s peeled away, and it can be formulated to reseal the package to help protect the freshness of the product inside.

Contract packaging is a model on which packaging is received and not a particular type of packaging. However, the provider of the service will present specific packaging types based on the client’s needs. The greatest benefit of contract packaging is that it helps the client use the best form of packaging in all respects, including protecting the product, making it stand out on store stores, and providing customers with the easiest means of accessing the product.

Large-scale product producers often purchase packaging in bulk to cut costs, while small-scale producers, such as micro brewers of craft beer, often require a different cost saving option: acquiring packaging on an as-needed basis. On-demand packaging is the optimal solution. Packaging costs can be mitigated to the degree that packaging is purchased as needed.

Who We Are

Flexo-Graphics is a customer focused provider of product branding and identification solutions with over 30 years of experience in product packaging trends. Clients we serve include industrial outfits, food and beverage makers, automotive suppliers, and appliance sellers. To inquire about our services, call us today at (262) 790-2740, or use the contact form on website. We look forward to helping you choose the best options for packaging your prized products.