Private Labels and Co-Packers
Especially during challenging economic times, there is an increase in consumer demand for private brands. Globally, it is seen as a smart, affordable alternative to brand names. Private labels, now called store brands, are utilized to differentiate and create a loyal customer base. Private labels are ideal for personal care, food and nutraceuticals. Where private labeling can be a challenge for manufacturers is in volume. That is where Inovar excels. We can easily transition your flexo run to digital to produce smaller runs for your private label products.
Although private label products primarily started as low cost alternatives to bigger regional or national brands, some of these products have recently been looked at as premium alternatives to the bigger brands. That premium status requires a premium package to attract customers.
At Inovar Packaging Group we have vast experience working with private label brands and the co-packers that produce them. Whether it be a new product launch, multiple SKU’s or 500,000 labels or shrink sleeves for your regional expansion, we have the expertise, technology, and innovation to be your complete packaging solution.
Advantages we can offer private labels, co-packers and the brands they serve:
- Quality Management System – ISO 9001:2015 certified plants in Dallas, TX and Milwaukee, WI
- Consistent digital color management
- Industry-leading digital embellishing capability including tactile, soft and motion coatings
- End-to-end solutions and support
- Innovative brand packaging solutions
- Inventory management system
Inovar specializes in serving co-packers and is committed to helping you differentiate your brand and sell your product. Contact us to assist with your project.
What Our Clients Say
Ashlee HalbeVice President of Strategic Development, HairMax at Lexington International
Victoria TaylorFounder and President, Victoria Gourmet
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