Private Labelers/Co-Packers

Especially during challenging economic times, there is an increase in consumer demand for private brands. Globally, it is seen as a smart, affordable alternative to brand names. Private labels, now called store brands, are utilized to differentiate and create a loyal customer base. Private labels are ideal for personal care, food and nutraceuticals. Where private labeling can be a challenge for manufacturers is in volume. That is where Inovar excels. We can easily transition your flexo run to digital to produce smaller runs for your private label products.

Although private label products primarily started as low cost alternatives to bigger regional or national brands, some of these products have recently been looked at as premium alternatives to the bigger brands. That premium status requires a premium package to attract customers.

At Inovar Packaging Group we have vast experience working with private label brands and the co-packers that produce them. Whether it be a new product launch, multiple SKU’s or 500,000 labels or shrink sleeves for your regional expansion, we have the expertise, technology, and innovation to be your complete packaging solution.