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Are you Getting the Most from your Product Labels?

  | fgadmin

Reading Time: 4 minutes

Product labels: You see them everywhere from packaged noodles to the latest tech gadget. For businesses, these are important tools used to achieve a climbing path toward success. A product label allows you to market company products and get noticed. If every product sat on a shelf with basic packaging and no other information, it would be hard to get the sell!

Labels help customers identify products by containing the perfect combination of design elements and information. They serve many purposes including the following:
  • Brand Identification
  • Product Identification
  • Type Differentiation
  • Federal Regulation Compliance
  • Provide Safety or Usage Information

The main purpose of any product label is to get your brand and product noticed. At the same time, every product must have certain details or instructions to meet regulations and ensure consumer safety. Additional steps may be taken to increase visibility among potential buyers.

Boosting Marketing Power

Product labels may be used to increase consumer appeal and out sell the competition in a number of ways. Labels come in a variety of shapes, designs, and finishes. One approach is to use these options to create an artistic feel or to increase notice-ability. It may require a little creativity to come up with the perfect strategy, but only including required elements does not make the most of this marketing investment.

For a label to be successful, it needs to have an eye-catching design that stands out to potential buyers. One design option could be to use a booklet style to provide your company background or a quirky story. When a customer is able to relate, the more like they will become a long-term buyer. Here are a few other ideas:
  • Include Promotions
  • Use Unique Short Print Designs
  • Design for Seasons or Holidays
  • Combine Base, Inks, and Finishes in a Unique Way
  • Maintain a Clean, Simple Design with a Message

A product label should clearly portray your merchandise and brand; however, it must also get the customers attention among many similar items. It should be distinctive from competitors as well as be compelling to buyers. Think of it as a blank canvas with endless possibilities. If you are not taking the time to go beyond the standard design, then you are not getting the most of out of this marketing tool.

At Flexo-Graphics, we offer several options to help you achieve the perfect product label. Contact us today to learn more about these options and how our team can help you get the most out of a design!
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