THE CHALLENGE
Barkman Honey had a very specific concept in mind when they decided to offer their products in a single-use pouch.
They made the decision in 2016 with a goal of distributing a new custom kraft honey pouch to the market in 2018. They quickly found that most printers were not willing to think outside the box to create a pouch where the kraft paper was consistent with each production and that could pass FDA approval.
THE STRATEGY
Tabco, an Inovar company was approached in the sprint of 2017 and the team ready for the challenge
With Andy Harder (tech expert) at the helm, the team come up with a strategy to create a custom kraft pouch from concept to shelf, to match the aesthetic and performance Barkman Honey was looking for. The process, from thought to strategy to design to FDA approval in December, took about 6 months. Included during this period was also the approval of three channels on the client side – graphics marketing, co-packer and purchasing.
THE RESULTS
The first run of the FDA approved custom kraft label for Barkman Honey was in February 2018.
Initially, we were printing 500k units per run and now print 1.2M per run. The success of this project has led to additional bidding opportunities and project work with Barkman Honey.
PRAISE FROM OUR CUSTOMERS
"We received the 10 oz bottles with our sleeves today from our manufaturer and we are so very happy with them! I love the holograph and so glad we made that switch."
Ashlee HalbeVice President of Strategic Development, HairMax at Lexington International
"Newburyport, MA has been by my side from the very beginning. Whatever situation may arise, she has fixed it and when it comes to color, she is meticulous. I will never change vendors."
Victoria TaylorFounder and President, Victoria Gourmet
"I have been ordering labels from Tabco, an Inovar company, for five years. I love the combination pricing and quality of the labels. They always exceed our expectations and we will continue to choose them for all of our labeling needs."
Baylee BighamNatural Native Company
"The Inovar team is collaborative, timely, professional, and really care about the projects they complete for us. Inovar is a trusted partner that we will continue to rely on for fast, accurate label printing."
Chris GelinasVP of Purchasing, Hans Kissle Company
"From the first labeling order we placed with Inovar 17 years ago to the last item we received, they’ve delivered nothing but quality products, on time, and as promised."
Jim BrownBrittle-Brittle, Inc.
"Regarding the labels I picked up yesterday, we are applying them to our pouches today and they are perfect. I was looking for very good, but these are much better than very good. Thank you very much for producing them better than I was hoping for!"
Julian SprungPresident, Two Little Fishies, Inc.
"Inovar represents the best in supplier partnership. Great quality products, flexibility, a great sense of urgency and impeccable commitment to a great relationship. They have our highest recommendation."
Tropical Bottling
"I have worked with Inovar for three years now and they are my go-to company for creative packaging design. Their service is impeccable and their team is fantastic to work with."
Waco Bottling
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