THE CHALLENGE

Butter Cuisine was founded in the spring of 2017 by husband and wife team Lori and Brian Halloran.

Brian is a French-trained American chef who has worked in countless upscale dining establishments locally and abroad. He went on to teach operations classes for ten years until he began crafting his own business. Lori handles all sales and marketing efforts for Butter Cuisine and worked with Dion heavily on their label development. Together, the team worked to develop their own line of finishing butters and organic coconut butters. Finishing butters are a culinary ingredient that is used to enhance the flavors of prepared dishes. Some of the top selling flavors include Garlic Herb Butter, Mediterranean Butter, Lemon Caper Butter, Chili Lime Coconut Butter and more!

Prior to partnering with Dion Label Printing, Butter Cuisine took a more hands-on method to their labeling which involved hand writing or typing labels as needed. Lori commented it was “very labor intensive and not very professional looking.” The partnership between Dion and Butter Cuisine was established to develop a label that fit the high-quality product within. During initial stages, Dion assisted Butter Cuisine to take their label design to the next level. Lori commented the new look helped their product grow from being sold in just farmers markets to the retail sector.

THE STRATEGY

All of Butter Cuisine’s labels are digitally printed CMYK on a paper base with a matte finish on our HP Indigo WS6800 press.

Labels are diecut and finished on our digital finishing unit. The matte finish paired with classic fonts and colors gave the labels the artisanal “foodie” look they were going for. In addition, Dion assisted with other packaging factors including engineering a tamper evident label for their tub product line. Since products were refrigerated or frozen, Dion also ensured the correct adhesive was chosen for all temperature changes. By combining the ideal label shape with all the pertinent ingredient, nutritional and PLU number information, Butter Cuisine was positive the labels were ideal to support sales growth.

Faced with the task of selecting the ideal printer, Butter Cuisine opted to work with Dion based on a colleague referral and has remained a loyal partner due to the outstanding customer service provided. Lori comments the deciding factors to go with Dion had a lot to do with the staff who were extremely professional, responsive and knowledgeable.

THE RESULTS

Talking numbers, Butter Cuisine has measured a 75% reduced labeling time since switching to Dion!

Customers also frequently comment on the new packaging and it has helped them achieve increased media exposure. The company was recently featured during the “In the Kitchen” spot on The Rhode Show. Watch the video above to see Chef Brian Halloran cook some delicious dishes with Butter Cuisine products! Butter Cuisine is excited for continued growth into the catering, food service arenas, yachting industry and value added seafood manufacturing companies. Dion is proud to be a label manufacturer and partner for Butter Cuisine and is excited to see their company grow!

PRAISE FROM OUR CUSTOMERS
Ahmed & Savannah Nayel

"It’s so hard to find helpful, responsive vendors but the folks at Dion always go above and beyond to make sure we have exactly what we need. From assisting with design elements and material selection to refining label dimensions to fit our containers, Dion knows exactly what to do every step of the way. We’re thrilled to have found a lifelong partnership with Dion!"

Ahmed & Savannah NayelCo-Owners @ Bare + Bloom

Amber Serrano

"We appreciate your dedication to providing us great service. The team at Dion is wonderful to have as a partner."

Amber SerranoPurchasing @ Vermont Soap

Annie Yan

"Dion was a great partner in helping us realize the design, color and texture of our dip labels. The product line has been incredibly successful and customers love the look and feel of the labels."

Annie YanAccount Executive @ Custom Blends, Cindy's Kitchen

Chris White

"I just want to express our gratitude to you and your team for helping us out with the labels when we were in a pinch. You really came through for us! Many thanks."

Chris WhiteOwner @ Mount Mansfield Maple Products

Jake Wright

"Just a quick note to say thank you to everyone at Dion who worked on the Bright Ideas Aztec Winter label. It printed so wonderfully; I couldn’t be happier with it."

Jake WrightSenior Designer @ id29

Josh Britton

"You guys are the BEST!!!! Thank you for all your help! We truly appreciate everything you have done for us."

Josh BrittonCo-Found @ Vanished Valley Brewing Co.

Marlene Ostroff

"Many thanks to all of you for your outstanding support and customer service! You are by far one of the best vendors I have worked with!"

Marlene OstroffDirector of Marketing @ Champion Cutting Tool

Rishi Khubani

"Working with you has been one of the best experiences I've ever had with a B2B service/goods company and I am happy to see that already more opportunity has arisen that will keep opportunities strong for us now and well into the future."

Rishi KhubaniPresident @ ConducTV Brands, Rishi

Ted Parker

"Thank you for bending over backwards for us. Your partnership is extremely valuable to the Team. As we have spent almost 30 years working with a myriad of Label Printers we feel we found Gold in Dion! Thank you for all you do to be the best of the best!"

Ted ParkerOwner @ Vibrant Health

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