THE CHALLENGE
Not only does Vibrant Health understand the importance of high quality labels for their line of expertly crafted products, but they also have a strong passion for nutrition.
Vibrant Health was founded back in 1992 by Mark Timon with the development of their flagship product Green Vibrance. Mark had what he described as “a passion for what nutrition could become” along with a desire to spread the word about his favorite product: Green Vibrance. He was, and still is, proud of the formulas used by Vibrant Health that are on the cutting edge of nutritional science. In 2002, current company owners Ted and Paige Parker joined the company and celebrated their official ownership ten years ago in 2007. Following the success of Green Vibrance, Vibrant Health continued to grow and expand leading to the celebration of their 25th anniversary in 2017.
THE STRATEGY
Plant-based supplemental nutrition products make up the collection offered today by Vibrant Health.
Most products are packaged in a white supplement container and finished with a pressure sensitive, or sticky back, label. Sample packets of the product are also produced with a pouching material specially made for a supplemental powder product. Prior to working with Dion, Vibrant Health was experiencing a number of issues in regards to their labeling. Material issues that produced bubbling along with registration and color inconsistencies were some of the key problems that Dion Label Printing was able to assist with.
The partnership between Dion Label Printing and Vibrant Health quickly grew and flourished because of Dion’s quality control practices and daily communication on project timelines. Vibrant Health’s creative director Elisa K Jones commented that Dion took a lot of the quality control maintenance off their plate which resulted in a huge time savings. Having both a high quality label along with an exceptionally formulated product, has helped Vibrant Health be a strong competitor in a popular industry.
THE RESULTS
Dion is excited to continue our strong relationship with Vibrant Health as they reached a milestone for the brand.
2017 marked their company’s 25th anniversary in business. To celebrate, Vibrant Health launched a new booth and two new products at the 2017 Natural Products Expo East. Visitors were treated to samples of Matcha Tea and Chocolate Coconut Green Vibrance and voted for their favorite!
In conjunction with their 25th anniversary, Vibrant Health has moved to a larger facility, launched a new logo and a new website! The new logo consists of the Vibrant Health lettering in white surrounded by a black solid box. The new design is much more modern and will partner with their plans of having a more consistent look in branding and packaging. That modern look continues through the new website design which is colorful, informative and easy to navigate. Through their redesign, Vibrant Health continues towards their goal of becoming an international household brand at health food stores and larger retailers.
PRAISE FROM OUR CUSTOMERS
"It’s so hard to find helpful, responsive vendors but the folks at Dion always go above and beyond to make sure we have exactly what we need. From assisting with design elements and material selection to refining label dimensions to fit our containers, Dion knows exactly what to do every step of the way. We’re thrilled to have found a lifelong partnership with Dion!"
Ahmed & Savannah NayelCo-Owners @ Bare + Bloom
"We appreciate your dedication to providing us great service. The team at Dion is wonderful to have as a partner."
Amber SerranoPurchasing @ Vermont Soap
"Dion was a great partner in helping us realize the design, color and texture of our dip labels. The product line has been incredibly successful and customers love the look and feel of the labels."
Annie YanAccount Executive @ Custom Blends, Cindy's Kitchen
"I just want to express our gratitude to you and your team for helping us out with the labels when we were in a pinch. You really came through for us! Many thanks."
Chris WhiteOwner @ Mount Mansfield Maple Products
"Just a quick note to say thank you to everyone at Dion who worked on the Bright Ideas Aztec Winter label. It printed so wonderfully; I couldn’t be happier with it."
Jake WrightSenior Designer @ id29
"You guys are the BEST!!!! Thank you for all your help! We truly appreciate everything you have done for us."
Josh BrittonCo-Found @ Vanished Valley Brewing Co.
"Many thanks to all of you for your outstanding support and customer service! You are by far one of the best vendors I have worked with!"
Marlene OstroffDirector of Marketing @ Champion Cutting Tool
"Working with you has been one of the best experiences I've ever had with a B2B service/goods company and I am happy to see that already more opportunity has arisen that will keep opportunities strong for us now and well into the future."
Rishi KhubaniPresident @ ConducTV Brands, Rishi
"Thank you for bending over backwards for us. Your partnership is extremely valuable to the Team. As we have spent almost 30 years working with a myriad of Label Printers we feel we found Gold in Dion! Thank you for all you do to be the best of the best!"
Ted ParkerOwner @ Vibrant Health
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