According to Terra Origin general manager Eric Fuller, “The vision for Terra Origin was to establish an emotional connection to the product which is challenging in an industry that is dominated by functional claims and generic packaging.” Design firm BigEyedWish created the brand identity and designs that developed the emotional connection Terra desired. To help bring the lifestyle brand to life, Dion worked closely with Terra to ensure the packaging was created at the same high quality level as the product. The brand products are packaged in either plastic containers, tubs, or sealed in a single use pouch perfect for travel. Eric continues in saying, “Our aspiration was that our packaging would be something our consumers would be proud to display, therefore Terra Origin products were designed and printed with the thinking that consumers may desire to keep the packages out on their counter tops rather than shuffled away in a cabinet.”

After thorough material testing and review, label and pouching materials were selected. All of Terra Origins labels are printed on a silver metalized paper and finished with a matte lamination for optimal protection. The labels are printed on our HP Indigo WS6800 press using CMYK printing plus white. The labels are then finished with the matte lamination and die cut on our digital finishing press to give them the signature soft touch feel. Single serve pouches are also printed digitally using the same piece of equipment on a silver cosmetic web. Dion worked closely with Terra Origin to select the perfect material combination and level of white ink needed to produce the desired metallic and non-metallic areas. In regard to copy, Dion’s quality control team worked diligently to ensure all required ingredient and legal information was aligned and printed to perfection.