Selecting the Right Label Materials for OTC Pharmaceuticals and Supplements

Choosing the ideal material for your over-the-counter (OTC) pharmaceutical or supplement labels is a critical step in ensuring your products stand out while meeting stringent industry standards. Inovar Packaging Group is a trusted leader in these technical markets, offering expert guidance to help you navigate your label material options.

When it comes to OTC pharmaceuticals and supplements, your labels must do more than just look good—they must adhere securely, remain legible to convey essential FDA-regulated information, and withstand handling without peeling or tearing. At the same time, your labels need to represent your brand with vibrant designs while staying cost-effective.

So how can you balance these priorities? Let’s explore some popular material options and their benefits to help you choose the best fit for your project.

1. Film (BOPP): Durable and Versatile

Film, often referred to as BOPP (biaxially oriented polypropylene), is the most versatile and widely used material for supplement and OTC pharma labels. Its durability, moisture resistance, and fatigue resistance make it an ideal choice for products that are frequently handled or exposed to environmental stressors.

Available in white, metallic, and clear finishes, BOPP offers endless design possibilities to help your products shine on the shelf.

2. Paper: Cost-Effective and Simple

For brands prioritizing straightforward functionality and affordability, paper labels are an excellent option. While less durable than film, paper works well for products like pill or capsule containers that are unlikely to face moisture or significant wear.

In addition to traditional white options, Inovar offers metallic finishes for paper labels, ensuring you don’t have to sacrifice style for simplicity.

3. Sustainable Label Materials

Sustainability is an important consideration for many brands today. Inovar offers a variety of certified sustainable label materials, including some textured options like linen and estate papers.

For an even greener option, we provide labels made with up to 100% post-consumer waste materials. While sustainable materials may have higher upfront costs, their positive environmental impact and appeal to eco-conscious consumers can make them a worthwhile investment for your brand.

The material is only one part of the equation—coatings play a vital role in enhancing label durability and appearance.

Both varnish and lamination are available in matte and glossy finishes, allowing you to achieve your desired look while maintaining functionality.

OTC pharmaceutical and supplement labels often need to accommodate large amounts of regulatory information. Extended Content Labels (ECLs) are an excellent solution, providing additional space without sacrificing design or branding elements.

ECLs free up room on the primary label for essential details, ensuring compliance while keeping your products visually appealing. Interested in exploring our range of label materials and finishes for OTC pharmaceutical or supplement products? Contact Inovar Packaging Group today to request samples and learn more about how we can help you achieve the perfect label for your brand.