Shrink Sleeve Market Growth: A Flexible Label Solution for Consumer Packaged Goods

Across industries as varied as personal care, food and beverage, industrial products, and more shrink sleeves have become an increasingly popular label solution in the last decade. According to Future Market Insights, “The shrink sleeve labels market is likely to record a CAGR of 6% through 2032. The shrink sleeve labels market is likely to be valued at US$ 28.47 Billion by 2032, up from US$ 15.90 Billion in 2022.”

Shrink sleeves are 360-degree printed pieces of film that shrink with heat or steam to fit around various shaped containers. They eliminate blank space, making your brand’s art and name not only take center stage but take the whole stage. They also allow the shape of your packaging to shine, hugging the contours in a way that a traditional label may not be able to.

There are many reasons why brands are frequently turning to shrink sleeves as their label solution, ranging from easier recyclability with shrink sleeve labels to expanded opportunities for high-impact design. Here are some of the top reasons our customers across industries are frequently adopting shrink sleeves.

Ease of Recycling

One of the main factors driving brands to our shrink sleeves is our ability to build fully recyclable packaging with shrink sleeves. Providing more sustainable packaging is essential for companies across the spectrum of industries. Whether your company has been adhering to sustainable practices for years or you’re new to the arena, the experts at Inovar Packaging Group will help you find the right option for your brand and application.

By including a perforation on a shrink sleeve, consumers can easily remove the label, taking the guess work out of recycling. This solution has becoming increasingly popular among brands and consumers alike who care about recycling.

While the recycling stream can be opaque, our membership in the Association of Plastic Recyclers (APR) give us access to the latest information on how to select the right packaging materials to make a truly recyclable product. Once we’ve talked about your primary packaging container, we can then guide you to the proper material, ink, and adhesion to ensure your packaging can be recycled.

Unique Containers

Your packaging choices can help to differentiate your brand; they also can create lasting brand recognition and serve as a marketing tool, especially if your packaging is unique. However, when you select unique containers, labeling becomes a bit more difficult. One of the greatest features of shrink sleeves is that they solve the difficulties that can arise from trying to label a product container that is specially shaped.

Finding a label that adheres properly to a unique container may require special tooling, and if that container has rounded features or isn’t symmetrical, it may be very difficult or impossible to find an appropriate traditional label that is economically feasible.

Shrink sleeves resolve this problem beautifully. With our prepress team’s skill in reshaping design elements in proportion to the container dimensions, your brand is free to select containers that will set you apart without worrying about the logistics of labeling them.

Multi-packs

Multi-packs are becoming increasingly common among supplement, OTC pharma, personal care and many other types of companies. This trend is a factor of customers looking for economical options and the product loyalty customers feel once they find the right option.

Shrink sleeves offer a more streamlined option than other secondary packaging options like boxes or plastic devices to affix products together—they are easier on the environment too. You can shrink multiple products together easily with shrink sleeves, and to top it off, they can have the exact same brand look and feel as the rest of your products.

Tamper Evidence

Shrink sleeves offer all the benefits of security you want for your product without the hassle of other tamper evident solutions. Because shrink sleeves can fit nearly any size and shaped container, you don’t have to worry about selecting standardized packaging that will work with other available methods of tamper-resistance.

They are also an economical product security option; in many industries, producing a safe item is the cost of entry, so finding a way to secure your product without breaking the bank is essential. Shrink sleeves can be shrunk over the entirety of your container and equipped with perforations, providing access to a purchased product without damaging other branded sections of the sleeve.

If you want to assure your customers that your product is safe, if you’re concerned about the cost of securing your product, or if you are looking for a less complex method to provide security, shrink sleeves are the perfect option.

High-Impact Design

Shrink sleeves have 360-degree design space. What this means for your brand is that there is no negative space on your product, and your design is not marred by any gap.

When you spend so much time and energy creating imagery that exemplifies your brand message, why not select a packaging option that has the most space for your thoughtful and attractive design? Shrink sleeves are the perfect way to create a stunning first impression that will last and turn into brand recognition.

With regard to high-impact design, you’re more than likely aware of the role colors play in consumer decision. At Inovar we pride ourselves in our color capabilities, and an Inovar-printed shrink sleeve is no different. We can print the vibrant and on-brand colors you are looking for and give your packaging an added flair with a custom shrink sleeve. Plus, with shrink sleeves there are fewer color limitations and opacity is far easier to achieve than on forms of pre-printed packaging.

If you’re interested in learning more about shrink sleeves and how they can benefit your brand, contact us now.