The Ever-Shrinking Label Problem

The buying preferences of consumers have changed greatly over the last several years. Smaller portions have become the new “norm” as customers try to better manage their eating habits, health, and environmental impact. As the servings become smaller, so does the packaging. This significantly changes the labeling needs of your company. Now you need smaller, more compact options to properly convey information to each consumer. If you are having label problems, consider the following label solutions.

One way to resolve label problems is through compact labeling needs and these options include booklets or multi-layer labels. Extended content labels such as these fit on a smaller space without taking away from your print area. They provide the ability to include two or more areas of content, which may be expanded for viewing as needed.

A booklet design contains several pages of information and is small enough to fit on a bottle or small box. Multi-layer hinged labels offer the ability to peel off the top portion to access more information. Once the reader has finished, they can reseal the label to ensure it does not get in their way. Unhinged multi-layer labels may be peeled all the way off and then reapplied. These choices make it easier to achieve content needs and resolve label problems regardless of the available area.

For some industries, these types of labels make it possible to meet the ever-expanding labeling requirements of the government in very limited spaces. They also provide a unique opportunity to advertise and peak interest on shrinking labeling space. Additionally, booklets and multi-layer designs offer several advantages including the ability to:

Multi-layer content labels allow more information to be part of the label and also provide additional room for creativity when it comes to marketing products. The biggest benefit of booklets and multi-layer labels is they deliver a large content area regardless of how much labeling space shrinks. Whether an extra page is needed or several, this choice will cover any limited space needs.

At Flexo-Graphics, we understand how important it is to get the right message across to customers. If you are struggling with label problems including shrinking space, our team will help you to make the most of what is available. We offer several labeling options and would love to help you with this transition!