According to Grandview Research, the global dietary supplements market is going to continue the growth it has seen in the last decades. As ever, “increasing consumer awareness toward personal health and wellbeing is expected to be a key driving factor” between now and 2030.
While the growth projections may make supplement brands optimistic for a surge in sales, competition is also as fierce as ever. The lack of regulations in the industry and an ever-increasing number of counterfeit products entering the market are two more hurdles brands need to jump in order to achieve success.
One of the best ways to both take advantage of the market growth and meet prospective challenges is with your product label. But not just any old label will do. You need a top-quality label that stands out from the competition. Inovar Packaging Group offers many label embellishments; what’s more, some of these embellishments will not only attract buyers to your product but can also give you added product security to boot! Here are our top three label embellishments for supplement brands.
Cast & Cure™
The Cast and Cure™ process begins with a UV coating applied directly to printed material. Cast and Cure™ film is laminated to the wet surface. The film’s unique micro-embossed surface then imparts its pattern onto the coated surface. According to Label and Narrow Web, the origins of the Cast and Cure™ process are unclear, but it has been in use at least since the 1980s. Its applications since then have expanded significantly as companies increasingly look for ways to “attract consumer attention, create brand differentiation, protect their brands from a growing world of counterfeiters, or all of the above.” Not all printers have the ability to create a quality Cast and Cure™ label, but we at Inovarguarantee the highest quality on all the labels we print, including those with special effects. If you’re looking for a way to make your label shine (literally) or you want some added security measures built right into your label, Cast and Cure™ may be just what you need.
Cast and Cure™ offers a unique and flexible way to differentiate your supplement product. The process results in an amazing holographic appearance. There are many patterns available, from dots to stars. The design possibilities are endless, from a sparkling border around your artwork, to taking your logo to the next level, to a simple band of shine. The film can be applied all over the label for high visual impact or in smaller, more select areas as an accent to existing artwork. In fact, one of the greatest design benefits of the Cast and Cure™ process is its flexibility. The effect is applied only where the UV coating is laid out, allowing for a wide range of design options from spot to flood coverage. We love the idea of using Cast and Cure™ treatment strategically to enhance certain design features.
With the advent of e-commerce and the digital marketplace, companies in a variety of industries now have to be more wary of counterfeit products entering the market. Supplement products are particularly vulnerable to fake products flooding the market. Cast and Cure™ is a unique security option because it is so visually appealing. It is much more difficult for counterfeiters to reproduce a label with the holographic effects created by Cast and Cure™, so this application may be just what you need to secure your product and attract buyers at the same time.
For supplement brands, metallics can be a fantastic way to add some design flair to your product labels. With both our flexographic and digital printing processes, we can achieve an innumerable variety of metallic colors, from classic golds and silvers, to indigos, magentas, and just about any other color you can imagine. We have multiple ways of creating metallic label elements, from special inks to more cost-effective options like metalized paper and film, so there are few if any limitations to our repertoire of metallic colors. Our label solutions specialists will guide you to the right choice for your design goals, brand, and budget. Even if you’re new to metallic labels and want to try out something different for a product, Inovar’s printing expertise allows you to stay on brand while adding a bit of shine.
Using a metallic base material enables you to create metallic elements in exactly the way you desire on your label, from fully metallic labels to small features or text outlines. We also offer several different finishing options, which can create looks from bright glossy metallic accents to more stately metallic tones with a matte coating.
Cold foiling and hot stamping are two techniques that can create luxurious metallic looks. If you want metallic elements on your label but don’t require the entire label to be metallic, one of these may be an option for you, especially if you are looking for a uniquely high-end finish. The results of the two processes are similar, the difference being in the adhesive application: hot stamping uses a heated die while cold foil requires an adhesive to apply the foiled metallic elements. Often our customers who choose to go with hot stamping or cold foil do so because they want to achieve metallic elements on clear or textured bases; this combination makes for a luxurious label that is certain to give you the added shelf-appeal you are looking for.
While not as difficult to counterfeit as labels with Cast and Cure™, any metallic label is going to bring a higher cost to potential fraudulent producers that may be discouragement enough.
When you want a high-end look for your product, one of the best ways to achieve it is to opt for a specialty base material for your label. While linen and estate papers have long been popular among wine brands, they are gaining traction in the supplement industry. The textured look and feel add an element of sophistication to any product. According to Packaging Gateway, “labels with a ‘fashion textile’ appeal” are gaining popular across a wide variety of industries. We offer many linen/estate options for labels but our range of unique materials doesn’t stop there.
If your goal is to create a high-end look for your product, black vellum is a fantastic way to go. This thick material gives you a luxe look unlike any other. If none of this sounds unique enough to suit your brand, we offer wood grain material! This material is actually made of wood and comes in different finishes like birch and cherry.
We talked in-depth about the holographic effects that can be accomplished through Cast and Cure™ above, but we also offer a wide array of holographic label materials. These shiny, multicolor effects are created when light bounces off this type of foil and they’re sure to make your product stand out.
As with metallic label elements, any special material is going to give your product some level of protection against fraudulent products.
At Inovar Packaging Group, we are specifically known for our expertise in designing and producing complex, dynamic label decoration using rotary screen, tactile varnishes, soft-touch finishes, holographic effects, and multiple varnishes on the same product. We also create special die-cuts and have the option to use sustainable and recycled materials.
The more embellishments your product labeling has, the more your product stands out. Contact us to learn more now!
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