Three Label Features for Supplement Products: Space, Security & Color

Supplement health and nutritional products require more from their labels than many other consumer products. With the increasing demand for and sales of supplements, companies in this sector are finding themselves with greater and new demands for packaging.

Although nearly all industries have their own specific concerns with packaging, supplement companies may face even more perplexing questions when it comes to creating the right label because of all the regulatory requirements and consumer concerns regarding health products.

One of our areas of expertise at Dion Label Printing is supplement labels and packaging. Unique from other labels, supplement labels are especially dependent upon quality, accuracy, and detailed documentation. We are a full-service label printer and offer custom solutions for our supplement partners, but here are three of the most popular features to solve the unique needs of these brands and products: extended content labels, built-in security options, and on-brand, GMI Certified colors.

Extended content labels, also known as ECLs and expanded content labels, are extremely effective tools for supplement and other nutritional product companies. While traditional labels are printed on one side of a piece of material, ECLs give you more space for a wide variety of information and can free space up on the front of your label for branding and essential product information.

With so much regulatory information to include, extended content labels are an excellent solution for supplement manufacturers. Dion Label Printing offers a variety of extended content labels including vial labels which are perfect for very small containers, peel back labels which provide one panel of extra print space, and booklet labels which we can customize to include several extra panels. Find which ECL is right for your product here.

With health supplements, counterfeiting and other safety concerns are often center stage when it comes to product packaging, and Dion has the tools and knowledge to create packaging to assuage any worries about safety and legitimacy. We can provide tamper-evident labels and tamper-proof shrink sleeves.

We also offer microtext, also known as microprinting, as one way to add anti-counterfeiting features without high added cost. Another security feature that adds very low cost to a label is using black light additives in your labels as a security check. We can add an optical brightener additive into coatings that indicates if the label is counterfeit or not when put under a black light. Other security features including clear and foil seals are also available. Learn more about our security options here.

Dion Label Printing is GMI-Certified (Graphic Measure International) for both digital and flexographic printing. In fact, we’re the first printer in the nation to be GMI-Certified Platinum for both methods. This certification helps measure color standards through the label printing process while at our facility. It also provides control on retail shelves to ensure uniformity. Some of the brands we are certified GMI printers for include CVS, Target, Walgreens, and Home Depot.

With intense competition for supplement products and the tendency of consumers to trust brands they know and recognize, the importance of color consistency on labels and packaging really can’t be understated. What’s more, if a supplement label is not printed with perfect registration and color, a customer is unlikely to purchase it since it will appear to be of substandard quality. Our GMI Certification and our extensive quality control process means that you will never have to worry about the quality of your labels or packaging.

No matter what type of supplement product you produce, Dion Label Printing has the label and packaging solutions to solve the challenges you face. If you’d like to see samples of our impeccable work for yourself, request a free sample packet here.