What GMI Certification Means for Packaging Quality and Brand Confidence
Packaging isn’t just about making a product look appealing, it’s also about meeting strict requirements set by major retailers. One of the ways retailers protect their shelves is by requiring suppliers to work with GMI (Graphic Measures International) Certified printers. This certification ensures that packaging is printed consistently, accurately, and to the highest quality standards.
At Inovar Packaging Group, many of our facilities hold GMI certifications across both flexographic and digital printing platforms. This allows us to support brand owners in meeting retailer requirements while protecting their packaging investment.
What is a GMI Certification?
GMI (Graphic Measures International) is a global packaging quality control organization that works with retailers and printers to ensure consistency in brand packaging. Their certification process evaluates printers across multiple areas, including:
- Color accuracy – Packaging colors are measured against strict brand standards, ensuring that every label looks the same as intended.
- Print consistency – Runs are evaluated to ensure repeatability across multiple jobs and facilities.
- Process control – Equipment, workflows, and operators are tested to confirm reliability.
For brand owners, this means complete confidence that their labels and packaging will reflect brand standards accurately, no matter the printing method or run size.
Why Do Retailers Require GMI?
Retailers have a vested interest in protecting the look and integrity of the products on their shelves. Inconsistent colors or low-quality labels can damage both the retailer’s reputation and the brand’s. That’s why many leading retailers; including CVS, Target, Walgreens, Lowe’s, and Home Depot; require their suppliers to work with GMI Certified printers.
For suppliers, working with a certified partner helps to:
- Avoid delays caused by packaging rejections.
- Protect speed-to-shelf by meeting requirements the first time.
- Ensure compliance across multiple product lines and print runs.
By choosing a GMI Certified printer, brands reduce costly risks while ensuring their packaging performs at the highest level.
The Benefits for Brand Owners
For brands, a GMI Certification goes beyond compliance, it offers a competitive advantage. Benefits include:
- Brand consistency across markets – ensuring the same look in every region or store.
- Flexibility in print methods – whether digital for short runs or flexographic for large volumes.
- Scalability and redundancy – Inovar’s multiple certified sites give customers options and backup capacity.
- Retailer confidence – working with a certified printer demonstrates reliability and professionalism
Inovar’s Commitment to Quality
Inovar Packaging Group is committed to upholding the highest industry standards, and GMI is one way we deliver on that promise. Our certified facilities provide both digital and flexographic printing options, allowing us to serve a wide range of customer needs without compromising compliance.
Whether you are preparing to launch a new product or scaling up for national distribution, our GMI Certified facilities provide the expertise and quality control needed to protect your brand. GMI certification is more than a seal of approval, it’s a system that safeguards your brand and helps you succeed at retail. By choosing a GMI Certified partner like Inovar Packaging Group, you gain peace of mind that your packaging will meet the highest standards of consistency and quality, every time. Contact us today to learn more about our GMI certifications.
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