Why Retailers Rely on GMI Certified Printers
For national retailers, packaging is more than a detail; it’s a critical part of how products are represented on the shelf. To protect consistency and quality, many major retailers require suppliers to use GMI (Graphic Measures International) Certified printers.
At Inovar Packaging Group, many of our facilities maintain GMI certification, ensuring that brands can meet retailer requirements with confidence.
Why Retailers Require GMI
Retailers like CVS, Target, Walgreens, Lowe’s, and Home Depot work with GMI to ensure that all packaging across their stores meets consistent quality standards. For them, the benefits include:
- Consistent shelf presence – all products align with brand expectations.
- Customer confidence – packaging that looks professional builds trust.
- Reduced compliance issues – fewer rejections or recalls due to poor packaging.
How This Impacts Brand Owners
For brand owners, this means that selecting a GMI Certified partner is often a requirement, not an option. Choosing a non-certified printer could delay your launch or even prevent products from reaching the shelf.
By working with Inovar’s certified facilities, brands gain:
- Assurance of compliance with retailer demands.
- Faster speed-to-shelf.
- Confidence that every print run meets strict standards.
Retailers trust GMI Certified printers to protect consistency and brand integrity. By partnering with Inovar, brand owners can feel confident knowing their packaging is ready to meet the requirements of the nation’s top retailers. Discover our GMI certified services!
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