Why Your Supplement Label Printer Matters

The supplement and nutraceutical industries are ultra-competitive, and to be successful you need more than just a product that contains high-quality ingredients. Having a label that communicates the right information in the right way, is esthetically appealing, and differentiates you from other brands is not just desirable, it’s the cost of entry if you want to make it in this crowded field.

To achieve a label that meets all of those requirements, you need a printer who has decades of experience working with supplement companies, a team of experts to ensure all your needs are met, and locations throughout the country to make delivery easy. Inovar Packaging Group can guarantee you a label of superior quality and save you the time, money, and frustration that can come from working with a company with less prowess. We are the label printer of choice for supplement brands of all sizes. Find the reasons why below.

KNOW HOW

Imagine your brand has built the perfect supplement or nutraceutical prod; you have worked to get everything aligned, from formulation to packaging to distribution and all the logistics that go along with each step toward getting your product into a customer’s hand. But, it turns out, your label designer missed a tiny certified sustainable material stipulation that requires a minimum font size in your supplement facts panel, and your label printer didn’t have the experience or knowledge to catch it. Now your product is not FDA compliant and you lose the time and money it’s going to cost to fix the error.

Inovar Packaging Group follows sustainable packaging guidelines and works with manufacturers to ensure that every label follows a specialized printing, inspection, and finishing procedure. We have documented and advanced control procedures, so we stand by the quality of every label that leaves our facility. Our group of brands have been in the label printing business for over 50 years, and there’s a reason why supplement brands keep coming back to us. If you want to avoid costly errors, don’t make the mistake of thinking any label printer can get your labels right. Trust the experts at Inovar. 

COLOR EXPERTISE

We pride ourselves on our color matching abilities. Some of our locations are a GMI Certified Platinum printers.  This certification helps measure color standards through the label printing process while at the facility and also provides control on retail shelves to ensure uniformity. GMI provides large brand names like Target and Walgreens with global packaging consistency.

Regardless of whether our partners require GMI standards or not, we go above and beyond to make sure every label we print has extraordinary color. Our prepress department has color specialists who ensure that all of your labels will have the same colors from run to run, regardless of print method. And don’t underestimate the importance of color in purchasing choices. People not only make a huge portion of their purchases based on snap in-store decisions, especially influenced by color, but people also associate brands extremely strongly with just their colors.

OPTIONS

If the most important thing to you is wowing potential customers when they see your product on the shelf, we have many upscale label embellishment options like metallic materials and selective gloss varnishes to help you achieve exactly the look you want. If you’re more of an environmentally-conscious company, we offer a variety of more eco-friendly materials, including certified sustainable certified papers and post-consumer waste options. Or we can print extended content labels for those brands who need extra space for ingredient or dosage information.

We work with supplement brands who make products all across the spectrum, from post-workout protein to pre-natal vitamins, so we know that the needs of our partners are different. That is why we provide dedicated representatives to each of our clients. With Inovar you will always have the support and guidance to help you choose the right label for your brand and product.

SECURITY

Internet sellers have played a huge role in the continuing growth of the supplement industry, but there is one main concern that comes with the influx of third-party sellers: counterfeit products. Inventory control and supply chain management are essential to ensuring both the safety and legitimacy of your products. We can print numbers or other variable data, including barcodes, right on your label to help you manage and track your product throughout the supply chain and prevent against fraudulent products entering the market. Microtext, black light elements, and Cast and Cure™ are some of our other offerings that enable supplement companies to maintain the authenticity of their products. Learn more about all the ways we can help you secure your product here.

Regardless of whether you’re a start-up or an established and trusted brand, to be successful in an industry as varied and competitive as the supplement market, you need every one of your labels to meet your brand goals, your customers’ expectations, and be certified sustainable. Using just any printer won’t cut it for supplement brands. Partner with Inovar Packaging Group and we will make sure your labels have unmatched quality and that the process is simple and pain free. Contact us today to get started.

Comments are closed.