Back to Blog

Everything about Wine Marketing is Personal

  | fgadmin

Reading Time: 4 minutes

As the baby boomers are exiting the wine market, wine producers are evaluating their target demographics and making determinations on how to reach new consumers. Generation X is an emerging market with means, while millennials are interested but don’t truly have the deep pockets yet to make wine tasting a hobby. Successful wine producers face the challenge of balancing their marketing approach hoping to create a unique product to appeal to both markets. This may seem like a difficult problem, but one thing is for sure. If you are marketing wine, you can’t go wrong going personal.

How Can Wine Labels Offer Personalization?

As a manufacturer, how can your wine product become personally appealing to a consumer when they haven’t even tasted it? Something as simple as a variable label will do just that. Every label has the opportunity to say something different to the customer. Since all customers are not the same, why would you use the same label? Shape, color, material, design, edition, and special offers are just a few ways you can vary your wine label so that it has a broader appeal. How many wine purchasers have ever said, I have no idea how it tastes, but I really liked the label? Too many! Wine labels really matter in selection, so taking the time to create variable labels to reach a larger appeal will drive sales. Creating a label that someone likes and speaks to them personally will make the sale.

Variable Labels for Wine Bottles

We know that variable wine labels are a great way to expand product appeal, but you may be wondering what options there are for wine. Fortunately, when it comes to design the sky is the limit, but below we offer a few great ideas of how variable wine labels can work for you:
  • Seasonal Selections
  • Unique Celebrations
  • Rare and Exclusive Editions
  • Personal Demographic Market Testing
  • Bright Colors
  • Event Wines: Superbowl Wine? Why Not??

Considering Variable Wine Labels?

If you’ve never attempted a variable label before, we can help! We’ve worked with many clients in creating quality wine labels that exceed their expectations. It’s easy to get started — just call us today at (262) 790-2740, or fill out our simple wine label contact form to reach one of our wine label experts.
THE LATEST FROM INOVAR
Explore resources
Label and Packaging Needs Solved for Emerging Craft Spirit Brands

Label and Packaging Needs Solved for Emerging Craft Spirit Brands

In the last twenty years, craft brews have become a staple of beer drinkers across the country. While the big brands will always have their loyalists, small breweries have taken more and more market share, leading to the prevalence of “micro-breweries” across the nation and something everyone has become accustomed to. It’s only in the […]

Learn more
Custom Shrink Sleeve Labels For Cans & Bottles – The Go-To Labeling Solution For Craft Beer

Custom Shrink Sleeve Labels For Cans & Bottles – The Go-To Labeling Solution For Craft Beer

In the expansive world of craft beer, standing out on the shelf is about more than just brewing a quality beverage—it’s about creating an appearance that’s as distinctive as the taste. This is where Custom Shrink Sleeve Labels For Cans and Bottles make their grand entrance. With an ability to wrap around distinctive shapes, offer 360-degree design […]

Learn more
Creating Custom Labels for Beer Cans

Creating Custom Labels for Beer Cans

For your product to stand out on the shelf is integral for success. Creating custom labels for beverages like beer is a perfect opportunity to showcase the brand values and identity. This helps your business share its store and identity and captivates the attention of discerning customers. Read on to understand customer labels, their significance […]

Learn more
Springtime Beer Label Designs and Printing Tips For Craft Brewers

Springtime Beer Label Designs and Printing Tips For Craft Brewers

Spring marks a time of renewal and refreshment, not just in nature but across industries, including the bustling world of craft brewing. As the season changes, so do consumer preferences, making it the perfect opportunity for breweries to introduce their seasonal beers with innovative and appealing beer label designs. The Importance of Beer Label Designs […]

Learn more
Beer Labels: How Your Label Can Help You Sell Your Brew

Beer Labels: How Your Label Can Help You Sell Your Brew

In the world of beer, primary packaging options are limited and standard throughout the industry. When it comes down to it, you have aluminum cans and glass bottles of a few different sizes for brews and not much else. But the way a product looks has immense influence on buying decisions, as we know; according […]

Learn more
WE'RE HERE TO SERVE YOU

Creating and producing labels can be overwhelming, but our experts are here to guide you every step of the way. Whether you have a project ready to go, have questions about label applications or materials, or want to learn more about our services, our team is ready to assist you.