Beer Labels: How Your Label Can Help You Sell Your Brew

In the world of beer, primary packaging options are limited and standard throughout the industry. When it comes down to it, you have aluminum cans and glass bottles of a few different sizes for brews and not much else. But the way a product looks has immense influence on buying decisions, as we know; according to Ipsos, “most Americans agree that the design of a product’s packaging (72%) and the materials used to package a product (67%) often influence their purchase decisions when selecting which products to buy.” So how do you create a craft brew product that has the impact on the shelf to influence a buyer’s purchase? Through the label of course.

In the beer market, probably more than any other, consumers are swayed toward one product over another based on the “look” of the label. Inovar Packaging Group has decades of experience working with beer producers from local micro-breweries to large national brands. Here are three ways your label can help you sell your beer.

Material

While the most common material type for beer cans and bottles is film, we offer a variety of different films to fit your brand and style. Our white film is the material of choice for many breweries who are using bright colors, custom illustrations or designs, or bold typography to make their beer stand out. We also offer clear film which can create a unique effect when the art elements of the label are interspersed with sections of the aluminum or glass bottle beneath showing through. And our metallic film options are a go-to for tons of companies who want to create some pizazz with their label without breaking the bank on more intensive high decoration options.

We also offer linen and estate papers that can communicate elegance to those beer brands who are perhaps looking to compete for the buying power of those who may typically purchase wine. We even have specialty options like black vellum and wood-grain material that are excellent options for limited edition or specialty brews that deserve a label as unique as the product.

We also know that sustainability is an increasing concern for beer companies. We offer materials made from different amounts of post-consumer waste material, as well as other sustainable material options and programs that you can learn about here. We’d love to discuss a custom sustainable label and packaging solution, so get in touch to get started making your packaging more sustainable.

Embellishments

When it comes to label embellishments, if you can think it, there’s a good chance we can help you execute it. Custom die cuts for distinctive shapes or cut outs, piggyback labels that have a label on a label so the customer gets a keepsake, and spot varnish for calling out special design or brand elements are just a few of the common options our partners in the beer industry often consider.

We also offer cast & cure effects, cold foiling, and hot stamping, raised printing, holographic effects, and more. You can read more about our label embellishment options here, but our team of label innovation experts will be happy to create a custom embellished label with you directly; reach out now to schedule an innovation meeting.

Shrink Sleeves

Some players in the craft beer industry are electing to use shrink sleeves as the option to showcase their brand and brew. In this crowded market, the new and different is appealing to customers who are flooded with choices on the shelves. However, if you’re a brew master who has worked tirelessly to perfect the level of hops in that seasonal offering, you may still face a big problem when you realize that printed cans at the small volume of your special batch aren’t economically feasible.

But you still want the impact that comes with uninterrupted print space. Shrink sleeves offer the perfect solution. They are the economical choice over printed cans, especially for smaller orders. With regard to design, shrink sleeves are a no-brainer over printed cans. Bold colors are often muted on printed cans, artwork colors are limited, and opacity can be a concern. With shrink sleeves, however, bright is the name of the game, and at Inovar we pride ourselves in our color-matching abilities. With shrink sleeves there are fewer color limitations and opacity is far easier to achieve.

Regardless of what types of brews you offer, having a unique, quality label that showcases your brand in the best light is essential in the competitive beer industry. We have the tools and expertise to help you sell your product through your label, and in an industry where buying choices are influenced so heavily by the look of the product on the shelf, put your label in the hands of the company you can trust for all things label and packaging: Inovar. Let’s get started today.