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About Our Embellishment Offerings

Retail shelves are packed with competing products. With so much competition just to be noticed, it is critical to visually stand out from the rest. Selecting the right embellishment can transform your product from merely functional to truly exceptional. At Inovar, we recognize the power of advanced finishing techniques to elevate your brand and captivate consumers. Our arsenal of embellishments includes:

TACTILE PRINTING

A high build of ink or varnish that creates raised printing and an embossed effect. This process is a fantastic way to create a high-end look for your product and make certain features or textual elements pop.

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EMBOSSING

Embossing creates raised areas of a label which could include lettering, graphics, or shapes. To create the effect, special tooling is used to imprint the desired shape into the label. This embellishment is primarily used with paper substrates.

COLD AND HOT FOIL STAMPING

Foil stamping, hot or cold, both begin with the similar goal of adding metallic elements and a premium look to a label. Substrates that are non-metallic such as white and clear film or paper could benefit from adding foil stamping.

THERMOCHROMIC INKS

Thermochromatic inks are specialized inks that change color in response to changes in temperature and can be ideal for refrigerated products.

MATTE, SATIN, AND HIGH GLOSS VARNISH AND MIXED VARNISH

Matte varnish subdues glare and reflections. Satin is a balanced between matte and gloss. High gloss varnish produces a wet look.

SOFT TOUCH FINISHES

Soft touch offers a soft and smooth feel.

SANDPAPER FINISH

As the name suggests, sandpaper finishes are in fact, gritty and rough to the touch. This finishing coat creates a three-dimensional textured effect that goes beyond what even the most textured papers can do.

SCRATCH N’ SNIFF

Scratch n’ sniff labels use microencapsulated scents that release their fragrance when scratched, providing an interactive sensory experience for a wide variety of products.

GLITTER

Glitter labels feature embedded glitter that adds a sparkling, eye-catching effect to enhance visual appeal and attract attention.

UP TO 12 COLOR PRINTING

Our hybrid and flexographic printing equipment can print up to 12 colors to ensure optimal color matching.

SPECIALIZED DIE CUTTING (AIR ASSIST AND DELAMINATION / RELAMINATION)

Die cut labels are made by using a cutting tool of a particular shape and we are experts at creating custom die cut labels. Many of Black Birch Vineyard’s varietals (shown at right) include a unique die cut that forms the shape of a tree when wrapped around the wine bottle.

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METALIZED MATERIALS

Metallic label materials provide a reflective, high-shine, or subdued matte finish that gives products a premium, polished appearance.

RAINBOW AND HOLOGRAPHIC OPTIONS INCLUDING CAST AND CURETM

Holographic labels use light-diffracting patterns to create dynamic, colorful effects that shift with the angle of view, offering a high-tech, eye-catching appearance. Cast and cureTM involve a process where a holographic or textured pattern is created by curing a special coating, producing a distinct, durable finish with enhanced visual depth and clarity.

BLACK LIGHT INK ADDITIVES

Black light additives are a low-cost security feature that can be added to any label. When put under a black light, the additive will indicate if the label is genuine or not.

PERSONALIZATION

Personalized labels are custom-designed to feature specific names, messages, or images, allowing for unique branding or personal touches on products and packages.

SMART LABELS

Smart labels integrate technology such as RFID or NFC chips to provide dynamic, interactive features like real-time tracking and detailed product information.

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How We Can Help

For those seeking to enhance the impact of a robust label design, reach out to an Inovar representative today. Let’s explore our array of embellishment offerings and uncover how they can amplify the appeal of your product.

Exploring Embellishment Technology

Our embellishment solutions are utilized across our platform of printing equipment based on the needs of the packaging project. Our hybrid printing technology, which is a mixture of digital and traditional flexographic printing, offers in-line embellishment. Inovar also possesses a dedicated fleet of specialized finishing equipment poised to deliver tailor-made solutions perfectly aligned with the unique needs of your product.

Embellishment Insights
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