How To Private Label A Product – What Is Private Labeling?
As a brand looking into how to private label a product, there are a few factors to consider and some general information you should understand about what exactly private labeling is. Private labeling refers to the process in which brands purchase products from a third party and put their own product labels on them for sale under their branding. This is a practice that is very common for big box stores and other retail settings. An example of this could be a grocery store that offers several name brands of soda, but also provide its own brand of soda that is produced by a third party and labeled with the grocery store’s branding.
For retailers and brands that private label their products, it is important to work with a label printing and design firm that can provide you with high quality labels, expert printing, and the ability to print the labels you need, whether it is for one product or several, that meet your needs and include all of the custom branding elements you are looking for. Here are a few things to consider when working with private label printers.
- Label Customization – It is important to work with label printers and designers that can create a label that accurately represents your brand and includes all the necessary information for use and safety. This includes custom colors, dimensions, custom label textures, and brand specific logos. Another element to consider when designing a custom label is label type. From standard pressure sensitive labels to fold out booklet labels and everything in between, you want to be sure you are working with knowledgeable label printers who will take the time to understand your products and find the right labeling solution for your needs.
- Durability and Quality – Depending on your industry and what elements your product will be exposed to, your private labels will need different levels of durability. For example, labels that are placed on frozen food items and beverages need to be more resistant to moisture and freezing temperatures than a standard label material and adhesive. A label on a car battery needs to be backed with stronger adhesives and be able to hold up in high heat, lead, and other chemicals. Private label printers like Flexo-Graphics can provide you with custom finishes to make labels resistant to water, extreme temperatures, UV light, chemicals, and so much more.
- Volume and Print Scheduling – If you are printing a large number of labels or labels for a variety of products your brand produces, working with a label printer that will create a cohesive label design that works across your products and can handle print scheduling and file management will be a game changer. Flexo-Graphics can help you do exactly that to make your private labeling process easy and hassle free.
Want To Learn More About How To Private Label A Product?
If you would like to talk with knowledgeable, label print and design experts about how to private label a product, contact Flexo-Graphics. Flexo-Graphics is a trusted name in label printing and design with nearly 40 years of experience that can help you with all your labeling needs. Flexo-Graphics has significant private labeling experience and will work with you to provide the best labeling solutions for your needs at an affordable price.
When you work with Flexo-Graphics you will be assigned an account manager that will learn the ins and outs of your business to better understand your needs and provide you with everything you need to have a high quality, custom label created for your products. Call today to get started!
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