The Custom Pet Product Label Experts
With extensive experience in the pet care industry, Inovar Packaging is your go-to partner for all your labeling needs. We understand the importance of eye-catching and durable labels that comply with regulatory standards while enhancing your brand’s appeal—helping your products stand out on crowded shelves.
Comprehensive Pet Care Solutions
Our pet product label solutions span the entire pet care industry, with options tailored to meet the unique requirements of each product.
PET FOOD & TREATS
Designed to be both visually appealing and informative, pet food and treat labels ensure compliance with all regulatory requirements while attracting pet owners’ attention.
SUPPLEMENTS & OTC MEDICATIONS
For supplements and over-the-counter medications, our extended content labels provide ample space for detailed instructions, ingredients, and regulatory information, ensuring your products meet industry standards.
GROOMING SUPPLIES
Our labels for grooming supplies, such as shampoos and conditioners, can include special features like scratch and sniff inks, textured varnishes, and custom die-cuts to make your products stand out.
CLEANING PRODUCTS
Custom shrink sleeves and labels for pet cleaning products offer 360-degree branding, providing a high visual impact while ensuring the labels remain intact in wet and challenging environments.
Label Enhancement & Protective Options
At Inovar, we offer a variety of enhancement and protective options for your custom pet product labels:
- Cold Foil with Custom Tinting
- Raised Textured Varnishes
- Matte Finish
- Gloss Finish
- Combination of Matte and Gloss Finishes
- Special Die-Cut Options
- Matte, Gloss, and Soft-Touch Laminations
Supporting Your Sustainability Initiatives
At Inovar, we’re committed to helping pet care brands achieve their sustainability goals. We offer eco-friendly materials and production processes to minimize environmental impact while delivering high-quality labels that meet your needs.
- Label products made from recycled materials, with optional participation in our recycling program (available for select locations)
- Recyclable labels
- Eco-friendly inks and thinner liners
Hundreds of Hues: Color Use in Pet Labels and Packaging
Explore the impact of color choice in pet labels and packaging. Discover why color matters in consumer decisions.
One market that has taken great advantage of the eye’s natural attraction to vibrant color in the last decades is the pet industry. On a shelf in a pet supply store you are more likely than not to see every color on the spectrum, from deep reds to bold chartreuses, and for good reason. People have emotional reactions to color before they can even begin analyzing what is happening in their brains. Given that such a large percentage of buying decisions are made based on color, you really can’t underestimate the importance of color choice for your packaging.
Popular Pet Care Label Products
We proudly offer a wide range of specialty label products tailored to the pet care industry. Our custom pet product labels include:
Pet Product Label Insights
PET CARE LABEL FAQS
What types of pet care packaging does Inovar provide?
We offer pressure-sensitive labels, shrink sleeves, lidding, and extended content/booklet labels tailored for pet food, treats, supplements, grooming products, and other pet care products.
Are your labels durable for wet and dry pet food packaging?
Yes, we engineer labels to withstand moisture, oils, refrigeration, and rough handling during distribution and retail use.
How can packaging help my pet brand stand out?
With our premium finishes, such as metallic foils, tactile varnishes, and custom substrates, we elevate shelf appeal and reinforce brand loyalty among pet owners.
What’s the role of color psychology in pet packaging?
Vibrant, energetic colors tend to attract attention and convey playfulness, while natural tones can communicate organic or premium wellness-focused messaging. We use precise color matching to align with your brand story.
Can you print detailed, extended instructions or supplement facts for pet products?
Absolutely, our extended content and booklet label formats provide space for dosage instructions, ingredients lists, multilingual information, and other detailed data.
How do I start a packaging project for my pet brand?
Just reach out via our contact page, and our packaging experts will guide you through material selection, design options, regulatory considerations, and production planning.
Can I get prototypes to test my designs before launch?
Yes, our Innovation Lab produces prototypes so you can validate look, feel and performance ahead of full scale production, minimizing risk and increasing confidence.
GET STARTED WITH INOVAR.
Let’s transform your packaging.
Request a quote today and take the first step towards exceptional product label solutions.






