BRIGADE wanted to design their labels in a way that connected with the brand’s whimsical personality, so they homed in on specialty die cuts. Many of Black Birch Vineyard’s varietals include a unique die cut that forms the shape of a tree when wrapped around the wine bottle. BRIGADE was inspired by the lack of prosperous vineyards in the northeast, which sparked imaginative thinking when considering the label’s die line. This gave them the ability to tell a story using glass, paper, and negative space.

As Black Birch continued to grow and succeed, they began to expand their offerings to include limited edition Estate Blends on top of their robust line of reds and whites. For these labels, BRIGADE continued with the custom die lines, only this time they took it a step further. Rather than a die cut tree, these labels are cut to mimic the actual contours of the Connecticut River and backdrop of hills. What’s more, BRIGADE added areas of selective gloss varnish to showcase the fields that make up the background of the design. The contrast between the high-gloss elements and matte background creates a unique effect that exemplifies the spirt of the wine and the vineyard.

In 2020, Black Birch bottled their first sparkling wine, and went to BRIGADE for a label that would stand out from their regular line-up of varietals while maintaining brand consistency overall. BRIGADE explains their approach to the design process for these new labels: “To evoke the celebratory feeling of popping a cork on a beautiful night, we centered the design on an elegant, starry sky with a glossy, almost iridescent sheen, metallic foil type, foil star accents, and a matte silhouette of the rolling hills that surround the vineyard. We maintained brand consistency with other limited-edition varietals and Estate wines by using consistent brand elements and production techniques. As a result, this label is a beautiful representation of the brand, its local roots and the wine itself — effervescent and classic.”

A third long-term partner hailing from Western Massachusetts, Dion Label Printing has always worked closely with Black Birch Vineyard and BRIGADE to ensure their design aspirations can be realized through print. The 2020 Brilliant label was no different, and it created some unique challenges. It was constructed with a silver BOPP base, with matte lamination for the hills and a selective UV gloss varnish for the sky and star elements. To achieve the realistic and sparkling look of the night sky, Dion used white underprint with screens or gradients. Without having to resort to high-cost foil stamping but to still achieve a high contrast against the night sky, the stars are printed with different levels of white print; the stars with less white allow the silver metallic base to shine through more and sparkle, creating a realistic effect mimicking the variable brightness of stars in the night sky. the stars are full 100% bright, and at the bottom of the valley dip they have a denser screen of white so they radiate more.