Unique Labels for Unique Products

One of our missions at Inovar Packaging Group is to create labels that capture a product’s essence and translate it to customers by printing truly exceptional labels. If you’ve created specialty or limited-edition product to boost your brand, Inovar Packaging Group offers a great variety of ways to set that product apart. From a variety of material options to embellishments and finishing options like die cuts, we will work with your design and packaging to create a label that is as unique as your specialty product.

Specialty Materials

We, of course, offer white, clear, and metallic film, any of which can provide you with some design dazzle if your artwork incorporates aspects of the material. But beyond the basics, we have a wide range of specialty materials to help set you apart.

Textured label materials are growing in popularity across a variety of industries, especially for top-of-the-line products. If you opt for a textured base like linen, you extend your product’s shelf appeal beyond just the visual sense into that of touch, creating a fuller experience for a potential customer. And if you really want to set your product apart with a textured label, may we recommend black vellum? There are few better ways to communicate the luxury of a product than this lushly textured black material.

Luxury is not the only thing a label printed with Inovar can communicate. If you are looking for something totally unexpected, we offer wood grain label material. This material is actually made of wood and comes in different finishes like birch and cherry. It combines a feeling of the rustic with an element of sophistication that is truly unlike anything your customers are likely to have seen before.

Embellishments             

When it comes to embellishing your label, our capabilities extend far beyond the repetoire of many other printers. From embossing to soft-touch varnishes, if you can think it, there’s a good chance we can help you create it. Here are of our most popular label embellishment effects:

• Raised printing – a high build of varnish creates an embossed effect you can see and feel
• Textured varnish – as the name suggest, we apply varnish to create a rough or gritty feel
• Soft touch varnish – offers a soft and smooth finish to a label
• Cold foil and hot stamping – high-impact metallics available in a variety of colors to highlight design elements
• Holographic effects – shiny and multicolor finish that plays with light
• Cast and cure™ – holographic pattern effect using coatings rather than material
• Custom die cuts – uniquely shaped labels customized to your design and product

Find a more complete list of our embellishment capabilities here.

Art

Another great way for you to demonstrate to your customers that your product is something special is by using your label art itself. The options are nearly limitless when it comes to creative label design, from unique, hand-drawn illustrations to bold gradients or patterns that are sure to make an impression. If you opt to go for more complex artwork on your label, you can be assured that the expert Prepess Department at Inovar will help make sure color, registration, and general appearance are all up to your standards.

Importantly, when you’re looking for a unique label, our team of experts are perfectly poised to help you innovate, with tons of tools and even an Innovation Lab at their disposal. Contact us here to book an Innovation Meeting where we will help you explore our array of embellishments in a collaborative, hands-on environment.