Use Embellished Shrink Sleeves for High-Impact Packaging

If you’ve ever been compelled to buy a product because of a truly phenomenal specialty label design, then you know firsthand just how much impact packaging really has. At Inovar Packaging Group we can create many embellishments and special effects on labels, from foils to metallic inks to textured and specialty varnishes. But if you really want to wow potential customers, how about adding some of those high decoration effects to a shrink sleeve? A shrink sleeve with high decoration may be just what you’re looking for if you are trying to engage with customers on a level above the competition.

The Potential of Shrink Sleeves

Shrink sleeves maximize the amount of print surface space available for your brand. They can be shrunk to almost any size packaging, greatly extending your options for container size and shape. They also can provide tamper-evident packaging built right in. We’ve extolled the many virtues of shrink sleeves elsewhere, but have you considered high decoration options for your shrink sleeve?

A Rising Trend for Maximum Shelf Appeal

Let’s start with metallics. Companies across just about every industry have looked to metallic design elements in their packaging with increasing frequency over the last decade. It makes sense: metallics are well-suited to drawing attention and creating maximum shelf appeal. If you combine the added design space that a shrink sleeve provides with metallic effects, you are sure to attract the eye of a potential buyer.

Incorporating Metallics into Shrink Sleeves

At Inovar we have many ways to incorporate metallics into shrink sleeves. An economical approach is to omit printing on parts of the sleeve and shrink the film to a container that is itself metallic. This is a common route that beer companies use with aluminum cans. We also have a variety of metallic inks that we use on our conventional presses.

If you want to go a step further and really increase the shine of the metallic elements, we can apply a foil process right onto your shrink sleeve. The metallic effect of foil is truly arresting, although we do recommend limiting foil to areas that are not high shrink.