Amplify Your Product’s Impact with Flexible Packaging

Today’s consumers are often faced with an overwhelming number of choices when looking to buy a product. Unable to test each product one-by-one and determine which ones we like, we rely on a method of selection that’s less objective: our aesthetic sense. Price considerations also play a role, as well as existing brand loyalty.

If you’re searching for creative ways to give your product an edge over the competition, Inovar Packaging Group has a great solution: flexible packaging. Flexible packaging options, from sachets and pouches to single-serve options and shrink sleeves give your brand the opportunity to reach a wider client base by differentiating your product from the competition. Check out some of the various flexible packaging offerings Inovar can customize for your brand here.

Pouches and Single Serve Packets

Pouches offer a great opportunity to simplify things for your customers. Pouches, sachets, and the like can make it incredibly easy for your customers to make sure they are getting the appropriate amount of your product. In our busy world where people have become used to instant gratification in many aspects of their lives, providing your product in a convenient pouch that eliminates the need for a consumer to measure or otherwise prepare to use your product can be the factor that nudges a customer toward your product over the competition’s.

Similarly, sample or trial packets can provide your brand with the ability to reach the widest possible client base. While buyers may not be willing to shell out the entire cost for a new type of food, personal care, or dietary supplement item, they are much more inclined to give your product a try if it comes in a convenient sample packet. If you are confident that your offering will wow people and you want to attract more customers to your brand, why not give them a chance to try a bit with a Inovar-printed sample pouch?

Shrink Sleeves

To differentiate your product from others, shrink sleeves are a brilliant option. They provide a significant amount of extra space over a traditional prime label to enable you to showcase your product in the most appealing way possible. That extra space also allows you to communicate product information like ingredients, organic certification, or instructions for use. They also can provide built-in security for your product with tamper seal options, a simple way to reassure your customers of the legitimacy of your product without having to hassle with other secondary safety options such as inner seals.

Shrink sleeves also provide an excellent opportunity to take your design to the next level. With the extra real estate they provide, you are much less limited on space than on a prime label, allowing your creative side to flourish. If shrink sleeves are your labeling choice, you have nearly unlimited options for packaging shape and size as well. The use of unique containers with shrink sleeves is a powerful way to impact customers’ buying choices. With the wide variety of benefits shrink sleeves render to brands, they are a phenomenal option for all types of products across all industries.

We at Inovar Packaging Group are well-attuned to the unique needs of the brands we partner with and work to stay innovative in the solutions we provide. We’d love to work with you to make sure you are getting the highest-impact labeling option for your offerings. If you’d like to see some of our flexible packaging and many other incredible label creations, contact us today.