Flexible Packaging For Dietary Supplement Products

Health-conscious consumers turn with increasing frequency toward supplemental health products, whether they come in the form of functional beverages, powders, or capsules. There is massive potential for supplement companies to be successful in this market and have a positive impact on the lives of their customers. Making headway in a market flooded with companies making similar products, however, can be a challenge.

Inovar Packaging Group has a versatile solution for supplement brands: flexible packaging. The benefits flexible packaging offers are many, and we offer a variety of flexible packaging options as described below. Our flexible packaging options enable your art to be the packaging. We carry FDA-approved materials and offer a variety of size options.

SAMPLE POUCHES

You want to get your product in the hands of as many people as possible, but customers can be tough nuts to crack when it comes to trying new things. From their prospective, buying an unfamiliar product, especially a health supplement, has risks associated with it. Without something to incentivize them, most people are likely to stick with the things they know.

Consumers are, however, much more likely to purchase a product they’ve never tried before if it’s offered in a smaller trial size because the risk seems smaller too. Brands who exclusively offer their products in a standard, full size could be missing the opportunity for a sale. By giving consumers a trial size of your product at a lower cost than your standard-sized product, you will appeal to a wider audience who has not yet established loyalty with your brand.

SINGLE SERVE POUCHES

In today’s hectic world, people are always looking for products that save time or simplify their routines. Pouches offer a great opportunity to make things easy for your customers. Especially for supplement products, pouches, sachets, and the like can make it incredibly easy for your customers to make sure they are getting the appropriate amount of your product. Providing them with single-serve options that eliminate the need to create extra dishes or use the extra brain power to measure out doses can give them the added incentive they need to make the jump to your brand.

Many supplement and sports nutrition companies are capitalizing on the use of grab-and-go packaging for muscle recovery and post-workout products. While large containers are great for a product that is used regularly, they lend themselves best to home use. With a single serve pouch option, your product can be available to consumers who are on the go: at the gym, traveling for work, or on vacation. Single serve pouches can help all kinds of supplement brands reach busy consumers.

Flexible packaging is a unique way to give your product a high level of shelf appeal and reach more consumers, and Inovar Packaging Group is here to supply you with the ultimate options when it comes to labels and packaging. Contact us today to learn more about our varied solutions.