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About Roll-Fed Labels

Roll-fed labels are supplied in a continuous roll format and are glue applied. This unique characteristic distinguishes them from similar cut & stack labels, offering versatility and customization options for various applications, all at a more economical price point compared to traditional pressure-sensitive labels.

Primarily utilized in the beverage industry and similar applications, roll-fed labels represent a sustainable, cost-effective solution for giving products a 360 degree view, frequently with an added protection of a lamination. Their inherent characteristics make them particularly well-suited for items exposed to liquids, such as refrigerated beverages or aerosol cans containing chemicals.

Because roll-fed labels were developed with sustainability in mind, when applied to a PET container they meet all of the Association of Plastic Recycler’s (APR) requirements.

How We Can Help

At Inovar, we’re dedicated to delivering roll-fed labels that exceed your expectations. We understand your specific needs and suggest the best combinations of materials and finishes to ensure visual appeal and optimal functionality for your products.

Resilient Roll-Fed Label Technology

Our roll-fed labels use innovative printing technology with inline lamination to withstand various conditions. They are durable, resistant to moisture and temperature changes, and maintain their integrity throughout the product’s lifecycle.

ROLL-FED LABEL CAPABILITIES

HYBRID PRINTING

Hybrid printing combines flexographic and digital printing in a single process. Imagine superior high-resolution digital images with perfectly matched PMS colors and a full array of embellishments. Quality and flexibility never before available for roll-fed labels.

2-PLY PEEL AND RESEAL/REVEAL

Extended copy roll-fed labels that can be used for multilingual copy, regulatory or promotions.

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PERSONALIZATION

Every label can be unique. Personalize your product with unique images, names, logos, and more. The sky is the limit with our hybrid and digital capabilities.

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METALLIZED, HOLOGRAPHIC MATERIAL & FOIL STAMPING

Add a premium look and highlight areas of your product with the use of metallic substrates and foils.

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TACTILE FINISHES

Create raised images or copy that have an embossed effect. The embellishment can be done on press or digitally for lower volume products.

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TWO-SIDED PRINTING

For application, promotions, peek-a-boo graphics, our two sided printing capabilities will give you unlimited creativity.

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MULTIPLE VARNISH OPTIONS

  • Matte
  • Satin
  • Soft-touch
  • Sandpaper
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RFID AND NFC

Meeting retail store mandates, enhancing directions for use or unique customer promotions are all possible with our smart label capabilities.

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ROLL-FED LABEL FAQS

What are roll-fed labels?

Roll-fed labels are supplied in a continuous roll format and are glue-applied during application. Unlike cut-and-stack or pressure-sensitive labels, there’s no liner, making them a more material-efficient and cost-effective solution.

Can roll-fed labels be personalized with variable data?

Yes. With Inovar’s hybrid printing technology (digital + flexo), you can personalize every label; adding names, sequential numbering, unique graphics, QR codes, or other variable data.

Which industries commonly use roll-fed labels?

Inovar’s roll-fed labels are trusted in multiple industries, such as:

  • Food & Beverage
  • Personal & Home Care
  • Ag-Chem / Lawn & Garden
  • Industrial applications

How do you apply roll-fed labels to containers?

During application, a machine cuts individual labels from the continuous roll and simultaneously applies adhesive as the label is wrapped around the container.

What makes roll-fed labels sustainable?

  • They use thinner films and water-based inks to reduce material footprint.
  • They offer roll-fed labels made from recycled materials.
  • Because there’s no liner, waste is reduced.
  • The labels separate cleanly from PET containers during recycling, helping maintain recyclability.

How durable are roll-fed labels, can they handle moisture or liquids?

Yes. Their film-based construction plus optional lamination makes them well-suited for harsh or wet environments, such as refrigerated beverages or chemically exposed cans.

How should roll-fed labels be stored?

Store in a cool, dry environment, away from direct sunlight. Proper storage helps preserve the stability of the film and ensures good print and application performance.

Do roll-fed labels support high-speed production runs?

Definitely. Because they come on continuous rolls (often ~25,000 labels per roll), they’re optimized for high-speed application and minimize downtime for roll changes.

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